Electronic Banking Methodology

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The purpose of this paper is to explore and review the research articles published on research methodology adopted by researchers in adoption of electronic banking channels over the last three decades mainly targeting the three major banking channels i.e. ATM`s, internet banking and mobile banking. The study also examined the factors influencing their adoption in earlier researches. The results show that electronic banking adoption has grown significantly across the world and it has been well studied in the context of developed countries, but the adoption and use of electronic banking channels in developing and under developed countries still remains fertile for further academic research. Keywords: electronic banking, adoption, constraints,…show more content…
The study also covered perceptions of banks regarding the strategic and operational value, its benefits to customers and banks, and the key technology considerations. They concluded that few respondents thought that internet banking is just a fad while nearly half 49% believed that it is essential for a bank’s survival and thus mandatory in order to compete effectively. Shilpi Khandelwal (2011) analysed the factors influencing the customers propensity to use electronic banking as a primary banking channel and to know the critical success factors among users of the electronic banking and concluded that the perception of the consumers could be changed by awareness program, friendly usage, less charge, proper security and the best response to the services offered. Demography played an important role in the adoption of electronic banking facilities. Ahmad Kabir and Mahmood Hussain Shah (2013) used secondary data and reviewed relevant literatures to help identify potential critical success factors of frauds prevention in electronic banking to understand factors that could be critical in strengthening fraud prevention systems in electronic banking. The findings showed that besides technology, there were other issues, such as internal controls, customer education, staff education etc.,…show more content…
Some of the aspects studied are summarized in figure-1. The findings revealed that ATM services and SMS update on customer accounts had greater acceptance and awareness among the customers. There was huge shift in customers` satisfaction after the adoption of e-banking. E-banking was the easiest mode both for banks officials as well as the customers to get their things done 24*7. It was among the most studied topic especially in countries like Pakistan, Sudan, Jordan, Ghana, even in India, where it was catching huge attention day by day. Researchers were still focusing in exploring many aspects related to the adoption of e-banking in developing countries like India. It was found that the major reason behind the no or less adoption of e-banking was lack of knowledge in cyber Security and IT infrastructure among customers. Researchers concluded that the banks focused more on the tangible factors than intangible factors. Many researchers concluded that e-banking proves to be successful in increasing customer satisfaction than before. Those who studied the limitations in usage of e-banking by bank customers and found that major hindrance in its adoption is the fear of insecurity among the non-users which can be alleviated by the banks they rather found that factors like income level , e-literacy, awareness and lifestyle of the person significantly influences the

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