Executive Summary: Electronic Business Model Innovation And Growth
Electronic Business Model Innovation and Growth
1.0 Introduction
Over the last three decades business strategy was the first priority for competitiveness (Casadesus-Masanell & Ricart, 2011), but today increasingly global, complex and competitive world, companies looking for profitable sustainable growth need to constantly invent new competitive advantages (Chanal, 2011). To achieve sustainable advantage and growth innovative business model is the major priority to senior executives across different industries (Casadesus-Masanell & Ricart, 2011). The innovative business model can bring differentiation and this is essential for lasting success (Chanal, 2011). The concept innovative business model enables senior executive to describe how an organisation
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The validity of business model construct will be discussed in term of its integration (Glaser, 1978) which is very challenging. Approaching to deal with integration challenge refers to a broad set of concepts and instruments (Lüdeke-Freund, 2009) and challenges also depend on different characteristic of business model.
2.1 The Characteristic of Business Model
Based on business nature different authors have identified different characteristics for business model. Most author identified two dimensions of the business models: functional integration and degree of innovation (Timmers, 1998), economic control and value integration (Tapscott, et al., 1999), type of relationships and degree of externality (Amami & Thevenot, 2000), power sellers and buyers. (Casadesus-Masanell & Ricart, 2011) Identified three characteristic for good business model, which are listed
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(Osterwalder & Pigneur, 2010) “The success or failure of a company’s business model depends largely on how it interacts with models of other players in the industry” (Casadesus-Masanell & Ricart, 2011).The diagram-1 illustrates how Apple used the business model canvas to their advantage and gained a competitive advantage and achieves growth as an example. (Osterwalder & Pigneur,
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