Electronic Commerce And E-Commerce

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In this digital era, electronic commerce (“e-commerce”) has become one of the main to ensure accuracy, speed and efficiency where commercial transactions negotiated, confirmed and performed. Began in the World War II as a project of U.S. Department of Defense, the first local area network (LAN) was developed to link computers at the atomic weapons laboratory (Staubhaar, et al., 2011. p: 247), internet has continued to evolve, and become a popular technology and well accepted by the society worldwide. Internet penetration reached 71% of American households by 2006 (Grant and Meadows, 2010). According to Eurostat data, 70% of households had access to the internet in 2010 across EU countries, While in Indonesia, Indonesian Internet Service Providers Association (APJII) reported 88.1 million internet users along 2014 (cnn.com, 2015). Through internet, consumers have 24 hours access to companies’ products and services. It allows greater, faster and more accurate and transparent access to information for customers. It has also resulted in greater opportunities for companies to connect with and build relationships with their customers, to access new markets, and to transform their internal processes and communication, both internally and with partners and vendors. In the digital market place, internet provides consumers with better access to information about products and services, its price as well as the sellers from their fingertips which promote transparencies. However,

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