Effect of E-business and on firm’s Supply Chain Introduction E-business is computing and communication through internet which has enabled a business to execute front end backend processes of a business. In today’s scenario it has become a key enabler to drive the supply chain integration. Business can use internet to • Gain global visibility across their extended network of trading partners • Help them respond quickly to a range of variables from customer demand to shortages of resources. By adopting e-business methods in the supply chain pattern we can achieve goals of reduced cost increased flexibility, faster response times more efficiently and effectively. In the past decade, electronic business has increased demand and attention from
1- Company Background Amazon.com is one of the first major companies to sell goods over the Internet and has become a well-recognized name in the world. Amazon.com is an e-commerce company of America in Washington. Founded by Jeff Bezos in 1994 and started as an online bookstore, but because of its success, Amazon has diversified into other lines of products and services such as groceries, electronics and Merchant Programme. Amazon.com stock price has fluctuated in recent years from $ 105 in 1999 to $ 5 in 2001. Amazon.com has developed separate for Canada, UK, Germany, France, China and Japan sites.
Tesco has continuously been increasing its market share worldwide. Tesco is holding 13% of the United Kingdom retail market share. The organisation has increased its market share by charging low prices to attract customers and has been opening new branches in various part of the world. Tesco online is a strength for the organisation it is able to target wider range of customers. Tesco online is operating in 270 store across the world where millions of people can purchase their products online.
Dell’s Competitive and Innovative Brand Introduction Dell a well renowned brand which was established and founded by Michael Dell in the year 1984 used to provide hardware upgrade for its corporate customers. In 1985 Dell changed its strategy to “build to order” computers due to which the company generated $70 million in sales. Couple of year’s later dell generated impressive revenue of $25 billion and this rise in revenue was particularly due to supply chain and manufacturing innovations and through a powerful distribution strategy which it did by analyzing market trends closely and by making strategic value chain changes. Dell was one of the top and dominating brands in such a small span of time where lots of companies were even struggling to launch their products and this was due to its direct business model strategy which was certainly a turning point in industries history. Dells direct model was very unique feature of making product available to consumers without the use middleman.
isn’t just known for the cellular device most of the world carries, they also are leading in the best laptop bought in the stores. The Apple II was one of the first computer to draw attention due to it being fully programmable. “In 1977 Jobs and Wozniak created the Apple II, which set off a revolution in the industry. It was the first fully assembled desktop programmable computer.”(Steve Jobs(Biography Today)). When the Apple II was released it gained massive attention from people around the world.
This is the type of e-commerce that deals with relationships between and among businesses. About 80% of e- commerce is of this type, and most experts predict that B2B ecommerce will continue to grow faster than the B2C segment. Eg: indiamart.com, eindiabusiness.com, tradeindia.com etc. Business-to-consumer (B2C): Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods (i.e., tangibles such as books or consumer products) or information goods (or goods of electronic material or digitized content, such as software, or e-books); and, for information goods, receiving products over an electronic network. It is the second largest and the earliest form of e-commerce.
Opportunities 1.1 Electronic Business (E-Business) The use of the internet has grown over the last decade and businesses have used it as an avenue for distributing its products. It has provided a way of conducting business electronically using new ideas. The company can market its products and operations through the internet, therefore, increasing its presence in the ever competitive market space. Furthermore, the internet makes it easy for companies to trade with one another devoid of any physical meeting. 1.2 Tactical Coalitions IBM has partnered with Dell, a global leader in the manufacture of computers.
Benefits of digital advertizing: • It completes your branding circle. Online display advertising does not really replace traditional methods of advertising, it completes the branding circle. The Internet with its billions of users around the world has huge potentials to open new opportunities for businesses to grow and expand. Tri-media advertising – print, TV, and radio – alone cannot reach every market anymore particularly when building brands. You need to complement tri-media with online advertising to tap the Web’s enormous market.
Online shopping is a process of purchasing using the internet. It makes people 's shopping experience effortless and features a variety of products in just a few search and click. Online shopping started in the early 2000’s and until now, its success is still growing. Faster delivery, easier return policies, and many sites offering free shipping have also increased the desirability of online buying. IBIS World research forecasts an 8.6% per year increase in online revenues over the next five years.
The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing rapidly (Joines, Scherer & Scheufele, 2003) Online shopping has been a growing phenomenon in all four corners of the world, in particular amongst countries possessing highly developed infrastructure available for marketing activities through the internet. Today, internet is not only a networking media, but also a global means of transaction for consumers. Internet usage has grown rapidly over the past years and it has become a common means for information transfer, services and