The Electronic Media Analysis

Evidently, the communication systems and the media play a critical role in the society today (Shade 3). The media is involved in every dimension of people’s lives. From education to politics/governance, business management to entertainment and paying bills among others (Shade 4). The electronic media is credited for having played a central role in enhancing globalization. The electronic media have made the world smaller by shrinking the space and reducing the time it takes to communicate across the globe. Notably, Shade argues that the telegraph was a critical technological tool that helped in reducing the time required to communicate through space. The world of communication and media has been revolutionized by two major shifts of communication

It created a social linkage. For example, the invention of the telegraph allowed people to interact more without being constrained by geography or regions. Today, communication tools such as the telegraph, telephone, radio and Tv allows people to share information irrespective of distance. In 1980s, the television dominated the communication media. As a result, a number of researchers examining the relationship of electronic media and society focused a lot of their attention on the television. Some scholars contest that the electronic media, especially, the Tv, weakened the strong social bonds between adults and children (Gasher, Rowland & David 48). Furthermore, the television erodes gender differences. It is heavily argued by sociologists that, the TV exposes the “secrets” of the different members of society, adults and children or men and women. Moreover, the television is said to impact the societal character and contributes towards the break-up of the barriers between social relationships. It is also argued that, the television undermines the childhood of children by letting them know in “a broader picture” what is happening around the world, especially, allowing them to access adult content (Gasher, Rowland & David, 50). The influence of electronic media on social roles cannot be ignored. In some societies, the electronic media, especially the arrival

Martin Eslin, a famous theatre critic argues that, dramatization became the predominant form of presentation and argumentation due to the discovery of the television (Shade 50). In today’s society, what is televised depends on whether it is conforming to what the TV crew perceives as “logic.” Transmission of television news has shifted away from what can be considered as “logically” or “politically” interesting to “dramatically arresting” or “visually fascinating” (Shade 50). The act of video filming is a feature of the electronic media that influences the society's visual communication and judgment. Essentially, the camera filming the pictures/news event to be televised only captures the events at a particular frame. The audiences never get to know what had happened before the camera was turned on and after it stops filming. People do not get to know what is omitted in the communication relayed. Although the camera does not present the complete information, the audiences are left convinced by the virtue of the visual communication and the trust they derive from their own eyes (Gasher, Rowland & David