Electronic Media Impact On Society

1447 Words6 Pages
Evidently, the communication systems and the media play a critical role in the society today (Shade 3). The media is involved in every dimension of people’s lives. From education to politics/governance, business management to entertainment and paying bills among others (Shade 4). The electronic media is credited for having played a central role in enhancing globalization. The electronic media have made the world smaller by shrinking the space and reducing the time it takes to communicate across the globe. Notably, Shade argues that the telegraph was a critical technological tool that helped in reducing the time required to communicate through space. The world of communication and media has been revolutionized by two major shifts of communication…show more content…
From the earlier technology, including the telegraph, the telephone, radio, television to the recent technology, including the internet and World Wide Web, the electronic media have been very influential to the society. Electronic communication is heavily embedded in every dimension of the people’s lives. Technology has acted as both “hard and soft determinism” in influencing the activities of people in the society. It is important to note that the shift from the literate culture to electronic culture is associated with various social changes and impacts, much of which are triggered by the enthusiastic societal progress towards a computer literate society. The early impacts of electronic culture on society were first proposed by McLuhan in his “global village concept”. The social effects can be analyzed from both the historical perspective of the electronic culture, as well as the current literacy crisis caused by electronic media (Kozolanka, David & Patricia…show more content…
Technology played a key role in the shift from literate culture to electronic culture. The telegraph, which was discovered in the 1830s, receives much credit from scholars because it was the first technological tool to be used in the electronic society. It revolutionized communication by allowing people to communicate faster without being constrained by geographical locations. Other electronic tools, including the telephone, TV and radio were later discovered. Each discovery contributed towards enhancing quicker and faster communication, but the technological evolution brought about social changes that impacted the society. Much of the technological influence on society is evident due to disruption of social roles and breaking-up of social relationship barriers. However, technology, in its soft determinism effects, has contributed towards an enlightened
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