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Elements Of Macro Environment

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Macro environment is an uncontrollable components and major external that may impact an organization’s decision making, and influence its strategies and performance. Macro environment is also known as external environment. (Business Dictionary, 2016) The elements of macro environment use PESTLE analysis which is include political, economic, social, technological, environment and legal to relate with marketing mix which is Price, Product, Promotion and Place is known as four P’s. The first element of macro environment is political environment. Political environment is a government activities which influences the operations of an organization or business. (Business Dictionary, 2016) Malaysia is a Muslim country so that follow Malaysia rules …show more content…

Technological environment is a changes in technology may influence how an organization will work together. A business might need to significantly change their working methodology as a result of changes in technological environment. (Business Dictionary, 2016) Through technological, it will affect the product of KFC. KFC provide delivery services to all customers. Through delivery services, it may affect the product of KFC. For example, KFC Delivery is leading the pack in the Malaysian quick service restaurant by utilizing eco-friendly electric scooters. No smoke, noise and also carbon dioxide is emit by the environmentally friendly scooters. The eco-friendly two-wheelers are set to build KFC Delivery’s speed and the quality of service they provide to their customers is guaranteeing is still hot, fresh food while at the same time reducing its carbon footprint when customers receive their food. KFC Delivery is now using 50 electric bikes and they plan to add more scooters in the coming year. (Jakarta Post, 2013) Ahmad Zaki said that the number one choice when it comes to delicious fried chicken, KFC is trying to build customer loyalty taking into best practices and also ethical values of respectability. Ahmad Zaki also said that KFC are continually hoping to enhance not just in their food as well as their services they provide and also the new eco-friendly services to fits the bill flawlessly. (Jakarta Post, …show more content…

Customers is a company or a person that purchases goods and services from a business. (Wikipedia, 2016) All customers of KFC expect the cleanliness of the store, the good attitudes of the staff and also the quantity and quality of the foods they offered. The main principle for KFC Restaurant are CHAMPS, which is C represent cleanliness, H represent Hospitality, A represent Accuracy, M represent Maintenance, P represent Product Quality and S represent Speed of Service. (QSR Brands (M) Holdings Sdn Bhd, 2016) For example, the cleanliness of KFC that expect by customers are KFC must always have maintenance in their store operation. The second example is the employees of KFC must always greet their customers when the customers enter their store. This may let customers feel more comfortable while entering the

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