Persuasive Writing Process

How does a person make themselves more persuasive and trustworthy? The answer is rhetorical appeals. There are three main appeals that allow a person to be more persuasive and active in a speech or writing including pathos, logos, and ethos. LeBron James uses all three of these appeals in his “I’m Coming Home” announcement. At the time, LeBron was playing for another team, the Miami Heat, and wanted to return to his old team, the Cleveland Cavaliers. In order to do it effectively he had to gain the trust of Northeast Ohio once again. He had previously left in such a way that he had lost a lot of fans’ trust in him. To save is career and return to the Cleveland Cavaliers, James used the rhetorical appeals logos, pathos, and ethos.

In “Thank You For Arguing”, Jay Heinrichs teaches the reader how simple it can be to get things your own way through persuasion. Throughout the book, the author uses methods that can help move an audience from Cicero’s three-step strategy to examples with present issues. Heinrichs has been in the media business for over 30 years working as a writer, editor, executive, and consultant. With 3 books published, “Thank You For Arguing” has been used in over 3,000 college courses and has become a New York Times bestseller. In the world of persuasion we can learn from it, realize how useful just one chapter can be, and discover if a book should be continued in educational courses.

that convincing communication must be appropriate to the particular situation being addressed. The aim of this approach is that what the writer tries to communicate to his hearers.

Rhetoric is defined as the art of persuasion using oral or written communications (Rapp). There are many theories and ideas which an orator or writer can use as tools to achieve their goal of persuading an audience. The audience is defined in rhetoric as “the listeners or spectators at a speech or performance, or the intended readership for a piece of writing or an assembled and pointed group of listeners that receive the message of the rhetor and ultimately decide the message’s effectiveness” (Enos). Within the study of rhetoric the focus is on what the speaker or writer does to create the affect and response they want from their audience; in this essay I will describe the audience and their role in the communications throughout

I have learned several things that I need to improve for upcoming speeches. I made many mistakes in my previous speech. I did not use much transitions for my last speech. I have used more transitions in my informative presentation. For example, first, second, third, certainly, of course, finally, and so on. I will make sure that I do not use articulations while speaking. I will try to maintain eye contact with the audience, so it will help me to get audience attention. I have practiced several times in front of the mirror to build my confidence. I have also practiced in front of my brother. I

Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers. Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos.

There are numerous persuasive devices that can be used as tricks in order to appear credible in the eyes of the audiences. There will be eight persuasive devices that will be mentioned in this analysis which are artistic proof which consist of ethos, logos and pathos, facts, repetition, positive dictions, analogy and rhetorical questions.

Why would a single man or women give up on their freedom and decide to raise a child? Cherishing and sharing life as a family, is a worldwide need that any individual at a certain age would like to accomplish. However, in our today world people and specially adults are getting more independent and not

Throughout the course we mainly constructed rhetorical analysis through assigned readings and projects. In the beginning of the course we started by writing a reading analysis of the articles from the textbook, Norton Field Guide. The readings we had to analyze: “The Fashion Industry...” by Hannah Berry, “Our Declaration” by Danielle Allen, “Just One More Game...” by Sam Anderson and “Well Behaved Women” by Laurel T. Ulrich. Professor Lewis assigned demonstrate rhetorical analysis each one of them by summarizing, rhetorical analysis and response. In addition to inspecting the parts where there are ethos, pathos and logos. As well as understanding what was the target audience to whom the author is trying to convey his message, the situation and what areas were the author, most effective in persuading the audience utilizing these three appeals and if not how could he or she been more persuasive to the public.

The eight speeches were very good persuasive speeches. They are good speeches because they use a lot of metaphors that goes very good with what they are talking about. In Dr. Martin Luther King Jr.’s speech, he used a lot of advanced words and metaphors to discuss the freedom of the African-Americans and their lives back at their homes. In William Lyon Phelps speech; Pleasure of Books, he personifies the books as “people” and we should enjoy them as we enjoy being with people. In John F. Kennedy’s speech, he uses a description of how the spacecraft will be crafted and how much funds are used to make the spacecraft.

The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.

The main objective of a persuasive speech is to directly connect with the audience and then persuade them to accept your perspective through explaining your stance through smart argumentation, presenting supportive facts and figures, rationalization and symbolism.

“Support Child Labour”, is an advertisement, which like the title states is one stating to support Child Labour. The point of view bought forth by the author(s) of the advertisement is one, which views child labour as something, which deserves to be looked highly upon. Using a serene yet unconcerned tone, this advertisement attempts to persuade its viewers to support Child Labour. This advertisement is one that appeared on the ABC’s program “The Gruen Transfer.” The advertisement is a fragment of a segment where advertising agencies attempt to “sell the unsellable’.

Effectively communicating through writing is an important attribute to possess. How someone communicates through writing could have a negative or positive impact on critical life situations. To avoid miscommunication it is important for one to present clear and concise information in her writing.

The verbal skills that I am demonstrating are a strong positive feeling about the topic during the entire presentation, the voice is clear, pronounced most of the words correctly and most of the members can hear the presentation. The non-verbal communication skills that I improved on our consistent use of direct eye contact with the audience, but still returns to notes and made movements or gestures that enhance articulation. The verbal skills that I have demonstrated this semester during my oral presentations because I use flashcards and add extra information based on Cosmetology, Stress Management, and Verbal-Linguistic Intelligence. The non-verbal skills that I have demonstrated this semester during my oral presentations are learning how