Rolls Royce’s new engine designs offered exactly that and proved to be an ‘order qualifier’. The design was an advantage for all airline companies as they could consider entering exclusive deals with Rolls- Royce for their various airline models and could possibly benefit from generous discounts as a result of bulk orders. And this in turn would lead to repeated business for Rolls-Royce giving them a competitive advantage of being the preferred engine manufacturer. (Rolls-Royce: Britain 's lonely high-flier, Jan 8th 2009) Rolls-Royce’s innovative idea of ‘Power by the hour’ is a true example of an order winner. Most airline companies try and avoid responsibilities associated with projecting costs for maintenance and equipment break down.
American Airlines has a few strengths that puts the company above their competitors. Good hubs, loyalty programs, strong brand image, the largest airline fleet, good maintenance and infrastructure standard, are just to name a few. The regions dominant U.S. carrier came along with the company’s innovative mind to buy routes that encourages spreading hubs in the most tourist attracted places. Hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American. American Airlines AAdvantage program awards miles and Elite Qualifying Dollars for every airline affiliated with the oneworld alliance.
Qatar Airways Qatar Airways are its aggressive growth plan backed by the state that includes the construction and development of the new Doha international airport, which will include the world's largest aircrafts' hangers to be used for maintenance of Qatar Airways. Singapore Airlines Success factors of Singapore Airlines are: young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as "Tiger Airways", plus it's a membership of star alliance airline networks American Airlines Success factors of American Airlines are: largest airline in the world in terms of the total passengers transported, highest number of aircrafts, first to launch the loyalty program "frequent flyers". PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism. For instance, terrorists' activities in different areas globally, namely USA (11th Sep), UK, Lebanon and Qatar made the regions unattractive for tourists and business travelers and reduce the passenger's
CHAPTER 4 STRATEGIC PLAN “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably With the start a new year almost upon us, it is a good time to review an airport performance against its marketing strategy. This is best done with a cross-organizational team as a working review session. Every marketing strategy needs to be consistent with the overall business goals of the airport for maximum effectiveness. Strategies must also adjust accordingly to the economic realities of today, including airline industry performance and overall demand for travel. Developing a marketing strategy is a time-intensive process that leads
Virgin Atlantic operates almost 38 aircraft in its fleet, with more than 9000 employees worldwide, and approximately 58m passengers. In such complex industry, Virgin Atlantic appears to have been more successfully in building a high level of brand recognition. Virgin Atlantic’s mission is to grow a profitable airline, where people love to fly and where people love to work. It’s main objective is to improve the quality service to the travelers. In order to achieve the organizational
1.2 COMPANY INTRODUCTION Ryanair is an Irish low-cost airline headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted Airports. It is the Europe’s only ultra low cost carrier. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers. The airline has been characterized by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model. Ryanair 's route network serves 31 countries in Europe, Africa (Morocco), and the Middle East.
Given the fact that aircraft manufacturing industry is primarily dominated by Boeing and Airbus, they hold a higher bargaining power as a supplier. Fuel being one of the most important resource for the functioning of airline industry and due to its high pricing volatility, airliners usually make long term contracts with major oil companies giving them a high negotiating power in pricing. Labour force is comprised of highly skilled professionals and it is vital for airliners to retain them given the recent development of labour tensions over issues concerning wages and employment terms leading to strikes held by unions. All factors considered, the power of suppliers is high. Threat of new entrants The cost of entry and exiting the industry is high as it involves extensive fixed costs.
The Airbus is therefore recognized as the largest airplane in the world. Being an achievement that had not been seen before, Airbus’ project can be termed as innovation. Since publication of the Airbus A380 project, the company’s initiative has taken international stage in the world of aviation and developed strong brand awareness of Airbus. Passengers have also imprinted the Airbus experience as a highlighting event, promoting brand among them
The following section, analyses the economic , legal ethical and philanthropic responsibilities. (appendix attached 6.2) Economically , Etihad Airlines is operating to progressively give momentum to its expansion strategy and promoting its luxury brand Diamond First class services. Next to it E.A. (2014) purses to be as profitable as possible and maximize its earnings through its vision of Abu Dhabhi 2030, and also for its stake holders which incorporate , employees, guests, industry, association, partners and various groups. According to James Hogan CEO Eithad Airlines “As a company the airline has a to-day operations.
The Airport Cities 2.1. What is the Airport City? Aerotropolis includes aerospace-related services and business links and businesses that support them. These services will provide all the vital needs of airport users. Besides, it carries the aim of welcoming it in the necessary commercial activities.