Elements Of The Marketing Process For 7ps

1.1 Various elements of the marketing process for 7ps

Marketing for 7ps. These seven are: product, price, promotion, place, people, physical evidence and process.

Product:

A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods.

You must ensure to have the right type of product that is in demand for your market. So during the product development phase, the marketer must do an extensive research on the life cycle of the product that they are creating.

A product has a certain life cycle that includes the growth phase, the maturity phase, and the sales decline phase. It is important for marketers to reinvent their

A low price usually means an inferior good in the consumers eyes as they compare your good to a competitor.

Consequently, prices too high will make the costs outweigh the benefits in customers eyes, and they will therefore value their money over your product. Be sure to examine competitors pricing and price accordingly.

Place:

Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers.

This comes with a deep understanding of your target market. Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market.

Promotion:

Promotion is a very important component of marketing as it can boost brand recognition and sales.

Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements. In contemporary times, there seems to be a shift in focus offline to the online world.

Public relations, on the other hand, are communications that are typically not paid for. This includes press releases, exhibitions, sponsorship deals, seminars, conferences, and

Tweaking and enhancements can come later to “tighten up” a business to minimize costs and maximise profits.

1.2 Samsung smartphone and my company smartphone the benefits and costs of a marketing orientation

Samsung marketing orientation is mainly due to the channel can be in many different dealers for example : fortress , broadway , suning . In addition, Samsung has a certain quality assurance (note7 before the explosion) . And then samsung smartphone have a year of Maintenance period . They is the samsung benefits and costs of a marketing orientation .

In my company smartphone

2.1 analysis of marketing environment

Business environment is divided into two kinds of macro and micro view .

In macro : political , culture , economic , science and technology development , competition , population .

In micro : opportunity , crisis , area , enterprise , competitor , marketing agency , customer .

2.2 segmentation products in different markets

Samsung smartphone uses different colors and different sizes to split the different markets.

Take S7 and S7edge of samsung galaxy S series as example