Elements Of The Rhetorical Elements And Cognate Strategies
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Part of Chapter 4 discusses the Rhetorical Elements and Cognate Strategies. The Rhetorical Elements applies to verbal or speech, however, it provides foundation toward writing. A combination of the speech fundamental and the understanding leads to good writing. The following contents will discuss five of nine elements that will promote good business writing.
Background: Rhetorical Element identified as Logos, Ethos, and pathos. Each of these elements includes three cognate strategies, where Logos includes clarity, conciseness, and arrangement; Ethos includes credibility, expectation, and reference; the final element, Pathos includes tone, emphasis, and engagement(McLean, 2010).
The word clarity is direct and implies superior quality. I remember watching several American movies (about military), often the drill Sargent barked, “IS THAT CLEAR?” the soldiers reply, “SIR, YES SIR.” With the same verbal element, the writing must be at the highest quality of understanding. It should not have room for argument. In 1990, the company I worked with was sold and all workers received the notification. The written contract offered a specific amount of compensation if we worked until the end of the year. It also stated that if we accepted the transferred or re-location, we will forfeit the money. My English comprehension was not very good, but this contract was as clear as crystal.
This is my favorite topic. Arrangement is about preparation, process, order, reporting