Success Of Tourism Marketing Essay

The success of tourism marketing is its dependence on creating an atmosphere in which employees desire to give good service and sell tourism to visitors. To produce such an atmosphere requires the following four important factors (Chacko, 1997; and Obiadat, 2000). Firstly, hospitality and guest relations, an organization wide emphasis on hospitality and guest relations, include oriented approach on the part of the owners and managers as well as the employees. If the manager is not customer sensitive, it is improbable that the lower paid employees will be. Secondly, quality controls of a programme that focuses on improving both the technical quality (the standards associated with what the customer receives) and the functional quality (the standards

This culture of internal cooperation is always based on practical realities in the source markets that create the foundation for more effective destination promotion. It provides information to consumers, travel agencies, wholesalers and generalists, sending out information packaging (Wintjen 2004). According to changing market conditions (Wintjen, 2004), new activities were initiated, such as an electronic platform that would allow the continuous sending out of an electronic newsletter. These are called destination newsletters and are sent to hundreds of wholesalers in some countries who are concerned in destination marketing. The newsletters update information on their companies and are produced through web interface. Finally, preliminary conversations with key incoming agencies were held to prepare the next step of the future life of the evolution of the destination marketing (Wintjen, 2004).The goal of the evolution analysis of the management processes is to develop a theoretical base for the tactical management model proposed for identifying and integrating destination marketing factors. (Hendrie,2004, Taji, 2005; Carmelo, 2006).A destination planning model has been developed by Crouch and Ritchie (1999),which they call a destination competitiveness model. This model has comparative and competitive advantages, where comparative advantage represents the destination’s factor endowments, while competitive advantage relates

According to Gatrell (1988), the nature of the travel experience will focus on a variety of tourism marketing organizations. This includes local, visitor bureaus, travel offices and tourism development authorities, in terms of destination marketing organizations (DMOs).This again reinforces the key role of destination governments within the overall tourism system (Weaver & Opperman,2000). The purpose of DMOs is to discuss the types of tools commonly used in accountability research methods for destination marketing. It would appear evident that different accountability methods exist, as appropriate, for different types of persuasion. However, the aim of DMOs is to suggest that a body of accountability methodology depends upon the objectives of the destination marketing efforts (Soteriou and Roberts, 1998). Destination marketing management refers to the overall promotion of the destination. Crouch and Ritchie (1999) point out that it also includes attention to product packaging, promotion and effective distribution channels and sales. Branding, positioning and target-markets were added based upon the literature review conducted in this study. These factors are considered as important in the strategic marketing plan for tourist destinations (Heath,