According to Souto, (2015, p. 142), it has helped businesses in aggressive marketing and convenience to both the customers and service providers. The sustainability on the other hand from the incremental innovation is based on the continuity of the similar services or improving them in future. Since this is an aggressive marketing method, it is very important that the hotel is not losing it similar touch in attracting and keeping good relation with the customers and service providers. However, sustainability from incremental innovation is greatly endured when the management is taking equivalent steps periodically. Disruptive innovation, was coined by Clayton Christensen, which describes an innovation by which a product or service takes the business base initially in simple applications at the bottom of a market and then aggressively moves up market, eventually
Informative Promotion This is one of the critical forms of promotion in the early stages of the product life cycle when the owners of resorts, hotels, and other attractions try various modes of promotion to make people aware of the amenities and facilities which would make their holiday experience special and memorable. The promotion focuses on the key ideas and features of the tourism product or service which are the differentiators from the competitors. Ideally used when the product or service is launched in the market for a new destination or when a particular product is entering a new market. b. Persuasive Promotion This type of promotion is done during the growth and maturity stages of the product life cycle.
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign. The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
In the early period itself the tourism researchers focused on different approaches like Innovation theory, Maslow’s Hierarchy of Needs Theory, Contingent Valuation, Leisure Ladder Model, Veblen Effect etc. In Schumpeter’s theory “innovation means improvement in the existing services, introduction of new services and opening up of new markets”. In tourism we can consider innovation as advancements that could reduce spending by changing manufacturing process and the development of novel business paths, arrangements and ICT based advancements in allocation and promotion (e-tourism). According to Maslow “all human needs can be
Companies can cultivate their marketing, procurement to improve streamline operations. In this case, Sushi Zanmai has provided franchise application form on its official website, which can brings conveniences to those who are interest to buy a franchise. Also, they can run their business in a more efficient way. According to Vitez (n.d.), social media help businesses to run their operations much faster. Social media is a new communication forms that used by company when processing business information and financial.
To achieve the idea of responsible tourism there is an ominous requirement that our tourism visitors, industries and the most importantly our destinations and the host population take a well designed stride towards achieving support in its administration, operations and even in the regular dealings that are taken to sustain tourism in a destination. Responsible tourism projects in rural areas would only be possible by implementing a 360 degree method – that consists of all features efficient strategy, make the most of economic and social profits for the local people; boosting cultural heritage; and dropping harmful and unpleasant influence on the environment. Responsible environmental system has various advantages by effective environmental management. Responsible tourism may well be a subject of patience and stamina. Local people and community need to be significantly involved in tourism to achieve its advantages.
Since tourists request destination information and its recommendation information simultaneously for traveling to a certain destination, in order to learn about it and reduce uncertainty (Bickart and Schindler, 2001), online travel reviews playing these two roles can completely meet tourists’ information needs. The impact of e-WOM in the tourism industry is especially strong. Intangibles such as tourism services cannot be evaluated before the consumption experience; therefore, purchasing intangible products and services brings a higher risk, so customers are more dependent on the interpersonal influence of eWOM (Lewis and Chambers,
2. Rangnathan .C (1997), in his article, “Information technology in tourism: an illusstration”, argued that tourism is a service industry and it provide timing and quality of services. Many Asian countries are focusing their attention on tourism to increase their foreign earnings. The application of IT in tourism becomes relevant. The advantage of using information technology could be better appreciated and understood if the basic computer applications that would give the tourist corporations a competitive advantages is analysed.
The Internet changed the tourism industry structure by changing the barriers to entry, decreasing switching costs, transforming the distribution channels, aiding price transparency and competition and enhancing production efficiency. The Internet also changed the rivalry structure in the industry and it enhanced the bargaining power of suppliers. Thanks to the Internet, buyers gained bargaining power because they now have instant access to information, they understand the market offers and conditions better and are constantly exposed to special offers. The business function that is mostly affected by ICT is marketing and distribution. Organisations that use the Internet as a marketing tool will gain advantages in cost reduction, revenue growth, marketing research and data base development, and customer retention.
COMMUNICATION TECHNOLOGY IN TOURISM INDRODUCTION Tourism is an industry that sells tangible product. Communication technology is important for the success of improved tourism businesses since it is only through the effective use of communication technology that tourism marketers can offer to consumer tangible products about those intangible experiences. Also, while communication technology is an essential component in the conduct of any service business, it has got an overarching role in tourism industry. Communication technology continues to change the nature of contemporary tourism. The necessary information sent/displayed to the tourists is also through the means of communication technology.