Content Theory Of Motivation Essay

760 Words4 Pages

First of all, a motivation is the force that drives/directs an individual to do or abstain work and the efforts to be expended. There are two factors for affecting an individual to get motivated i.e. intrinsic rewards and extrinsic rewards. Content theories, process theories, and reinforcement theory are the types of motivation theories. Content theories consider the human needs and how people with different needs may respond to different work situations. An individual always wants to fulfill his physiological and psychological desires which are factors affecting workplace behavior and attitudes. For example, In ABC Ltd., ram works as a clerk and his salary is not sufficient for fulfilling his basic needs then he might be in contention to seek …show more content…

For the compare and contrast following are the theories: 1. Hierarchy of needs theory: Hierarchy of needs theory concept was developed by the Abraham Maslow. Maslow’s states that a person only gets motivated if his needs are in the hierarchy. He has categorized needs into five level, physiological needs, safety needs, social needs, self-esteem needs, and self-actualization needs. In addition, many of theory of motivation was developed by using this theory. As per this theory, an individual tries to fulfill his physiological needs which include food, cloth, and shelter, then only he thinks about safety needs, social needs, self-esteem needs, and self-actualization needs in the hierarchy. 2. ERG theory: ERG theory is one of the motivation theory that was developed using the Maslow’s hierarchy theory of motivation. This theory was developed by the Clayton Alderfer in order to synchronize the Maslow’s need hierarchy theory of motivation with empirical research ("ERG Theory of Motivation", n.d.). He has categorized the Maslow’s hierarchy of needs into three needs: a. Existence needs: It includes an individual’s physiological and physical safety

Open Document