Despite the competition, JetBlue has had ambitious growth plans, focusing particularly on the needs of users who were not satisfied, such as itineraries, high fares and commuters when traveling, among others. JetBlue Vision Statement Actual JetBlue airways vision statement is as following: “We 're always up for good” (D&B Hoovers, 2018) JetBlue vision statement represented the company core values. It clearly identifies the firm operations and also the purpose of the product. It is a one single sentence, more like an attractive slogan that suggested the purpose of the company and were they are heading in the future. However, potential vision statement could be: “Born to Fly” This vision statement delivered a short phrase that is sharp and easy to remember of what the company is trying to convey to the consumers.
Lufthansa leveraged big data in order to manage the entire customer engagement cycle by predicting and meeting the customers’ needs beyond their expectations from pre-travel to post-travel experience. CIO of Lufthansa stated that “Travel is a trigger for the opportunity to provide services to customers. We are competing, in this way, with Google and Amazon”. Aside from personalizing the passenger’s experience, big data is also used to improve operational efficiency and disruption management (handle irregular situations and predict departure delays and proactive recovery), discover innovative service provision and operational optimizations (predictive and preventive aircraft maintenance). By utilizing big data Lufthansa was able to predict what their customer is going to need or want and to do or buy.
In the business world, management need to consider many factors such as competition, economic, culture, stakeholders, government policies and others. Once the strategy is made and implemented, sometime we have to correct and change the strategy when the business environment is change. Low cost airlines in Malaysia faced many challenges such as government control and intervention, the massive competition in business, the rising of operating cost and more demanding customers. In this case, implementation of strategic planning system by management, the effectiveness and efficiency of employee within an organization, and the adequate resources would increase the probability of beating your enemies or competitors by forecasting as far as possible relative strengths and weaknesses. AirAsia understands what strategy their competitors use, what is the weakness of their competitors and with this they focus on low cost which could allow everyone to fly with Airasia.
The primary reason of why Emirates Airlines was the most favored topic is because of the ambition and drive that the Airlines possess. Travelers are inspired and provided top notch service with an easy access to the growing number of worldwide destinations marked by the group, industry leading in-flight entertainment system that manages to keep the customers at ease, a curated cuisine that is palatable to every customer’s individual need and a world class service which is basically the root cause of success enjoyed by Emirates Airlines. (Emirates.com, n.d). Emirates Airlines has played and continues to carry on its firm stand upon public international aviation policy that highly influences the aviation establishment. This is all due to a carefully planned route which Emirates Airlines has made sure of not losing sight of.
What sets competitors apart in the airline industry is how they get their customers to their destination. When coming out ahead of their competitor’s airline companies must focus on three areas; competitive differentiation, service quality and productivity. When an airline company focuses on improving in these three fields they can increase their outreach and customer preference. The airline industry is also known for its nonlinear pricing because they sell economy, first class, business class etc. tickets and at different prices before a flight.
The case study given is just a reminder for how important Information Technology is in everyday life, especially in the airline industry. According to Anon. (2016) there have been multiple developments in technologies in airports and a need for quicker bag scanning, and therefore the Transportation Security Administration (TSA) has explores ways for new security lanes. New technologies provided better security and it enhanced the experience of passengers. 3.2.
Airline industry has become an essential part of the economy in both developed and less developed worlds. When the distances involved are far, air transport plays an important role in moving people and products from one place to another, be it domestic or international Oyewole, Sankaran, and Choudhury (2008). Route is one of factor to student preference in selecting airlines industry. The demand of air transportation industry increases continuously due to the growth of economy. Passengers take airplanes more frequently for business or tourism purposes, and many type of products and parts such as mobile phones, semiconductors, and computer parts are transported through airplane for timely deliveries (Ko & Hwang, 2011).
Introduction The aviation industry plays the most significant role in both international and national governmental policy-making: It cannot be denied that impact of aviation does tell upon our environment, ‘Open Skies’, border controls, changes in the pattern of GDP growth and wealth distribution. All these mean the business of airports and airlines at the top of the all governments’ economic and political agenda. Keeping this in view, passengers’ experience is constantly evolving as the prime issues for evaluating the performance of the air transportation system. Hence, there is the urgent need of Robust and Efficient tools for handling the operations of the airport operations, which must be seeded with the a better understanding of the
Competitor Reactions: Competition in the airline industry is highly intense; therefore the introduction of Velvet Sky airlines into the industry would likely concern other airlines targeting the same market, the golden triangle. This will influence marketing decisions in existing airlines. Competitors
The point of differentiation for IndiGo would be high reliability for on-time performance[Kotler]. 2. Growing competition and risk With introduction of new entrants like AirAsia, there is a growing competition. a) Increasing the frequency of flights b) Expansion Recommendation: (b) Reason and Marketing Objective: Airlines could identify the geographical market which is new