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Emirates Airlines Marketing Strategy

1471 Words6 Pages

Marketing Strategies of Emirates Vs Etihad Airline
Table of Contents
Executive Summary: 2
Introduction: 3
Marketing Process: 4
Product Analysis: 5
Core Product: 5
Actual Product: 5
Augmented Product: 5
Product Decisions: 5
Services and Product: 5
Branding: 6
Product Mix: 6
Brand Evaluation and Brand Ambassadors: 6
Conclusion and Recommendations: 7
References: 8

Executive Summary: Through this report, the services, products and marketing business strategies of Emirates Airline and Etihad Airline shall be assessed for their marketing process, analysis of the products, product decisions, product mix and overall brand evaluation of two airlines. The report shall further provide information about Etihad and Emirates airlines whose services and …show more content…

The aviation industry helps in carrying passengers from one place to another. Airline industry was first introduced in the world in the year 1909. The first flight took its flight in November 1909. Different airlines have long existed in the world and been offering transport services to people of the world. The two airlines companies that we would evaluate for its services are Emirates airlines and Etihad airlines. Emirates is an Arab Based Airline with its Hub at Dubai, United Arab Emirates. It is the national airline of the UAE government. It operates in more than 133 cities and 74 countries across six continents around the world. The company has a fleet size off 218. The airline ranks in the world’s top 10 airlines of the world. In Asia, Emirates is ranked top most and most preferred airline of most businessmen and people who loves luxurious journeys. Emirates Airlines was ranked as the Airline of the Year in 2013. Etihad airline is an Arab Based Airline with its headquarters located at Abu Dhabi, UAE. The airline was founded in 2003 by the Sheikh of Abu Dhabi. It operates in more than 118 destinations across the world in six continents. The Fleet size off the airline is 107. The airline is ranked among top 20 airlines of the world. Etihad airways is not just an airline but it also reflects the whole Arabic culture inside it with Arabian warmth and hospitality and they have developed the respect and esteem of Abu Dhabi. For such of their higher services the airline has been able to receive many awards in last few years which replicates its position as the foremost and prominent superior airline brand of the world, like the awards of world leading airline in 2009, 2010 and

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