Emirates Airline, the Dubai-based airline provides top-class service and in-flight experiences to its customers. Their commitment to its customers has been a key differentiator in the Air line industry, allowing it to garner a significant amount of market share. In year 1985, Emirates flew its first route out of Dubai with two aircrafts-a leased Boeing 737 an Airbus 300 B4. By mid 1980’s Gulf air cut back its services to Dubai, Emirates Air line was conceived in 1985 with a backing from Dubai’s royal family. Government of Dubai has been provided capital of USD 10 million to develop a regional focus to connect underserved markets.
This gave the member countries (UAE) access to large amounts of capital that they were able to invest into diversifying their economies, one industry being aviation. As a result, the rapid growth and stability of Emirates Airlines allowed Abu Dhabi to withdraw from Gulf Air and establish its own airline - Etihad Airways, leaving Bahrain as the sole owner of Gulf Air. CONCLUSION Since its inception in 2003, Etihad airways has come a long way in such a short period of time. Against its competitors, the various awards it has coveted especially in becoming a Skytrax 5 – star airline reflecting the kind of nation the UAE is. Their strive for excellence combined with their incorporation of their cultural values have made a statement to the airline industry and the world.
It has also been able to reward those employees who have performed outstanding work in the teams. The company’s rewards have in the past included retreats for the team members to further bond and learn cabin crew and emergency procedures and customer service management. In 2013, Emirates Airlines team in Singapore entered into a deal
Etihad overview Established and built up by Royal (Amiri) Decree in 2003, Etihad Airways is the national carrier of the emirate of Abu Dhabi, based at Abu Dhabi International Airport. What 's more, it is the second biggest airline in the United Arab Emirates. It started operations in November 2003 and has formed into one of the quickest developing carriers ever. The Founders of Etihad airways: Khalifa canister Zayed Al Nahyan, Ahmed container Saif Al Nahyan. The aircraft is driven by James Hogan (once in the past CEO of Gulf Air) who was named as President and Chief Executive Officer on 10 September 2006.
Company’s sole shareholder is the Government itself of Abu Dhabi, was been extracted from its combined venture in “Gulf Air in the year 2005” and preserved its spotlight on Etihad Airways. The focus of the analysis will be on assessing the company’s macro environment by means of a PESTLE analysis, determining marketing strategies and objectives as well as undertaking the SWOT, SWAN and competitor analysis. In addition this report will also focus on the differentiation and positioning, the target market and its social responsibility. The Service which will be critically analyzed will be the Diamond First Class , its positioning , its competitors and its market share in the UAE Aviation industry. In the following part, Etihad Airways is being analyzed in terms of political, Economic, social, technological and legal factors.
It is derived from a large parent company, the International Airline Group, which also owns and manages other airlines, including Aer Lingus, Vueling and Iberia. The parent company operates a precise and effective network of operations on the domestic and foreign scale that British Airways uses. The economies of scale allow British Airways to enjoy effectively reduced costs of each operation. As a result, the British airlines in 2016 also won the award for a business traveler for the best short-distance runner (Otley,
Introduction Etihad airways is National and one of the leading airlines in UAE. The company has started its operation in 2003 and become fastest growing airline in the history of aviation. The airline is created for the purpose of demonstrating best of Arabian hospitality, considerate culture and warmth. The organization goal is to become a market leader by continuously innovation and challenging conventional ways of hospitality in airline industry. The airline is famous for its proficiency and reliability in all over world.
Airport and airline relationship of Etihad Airways Etihad Airways is committed to the growth strategy of cooperation to get the scale needed to compete in the global air transport market. Beyond organic developments, the airline has a strong base of code-share partners, offers access to hundreds of destinations that are not served by its own aircraft. In 2013, Etihad Airways has signed a new code-sharing agreements with seven airlines - South African Airways, Kenya Airways, Air Canada, Korean Air, Air Serbia, Belavia and airBaltic. Code-sharing refers to a practice where a flight operated by one airline is jointly marketed as a flight for one or more other airlines. This addition takes the number of code-sharing partnership to 47 by the end
The emirates hub is the largest airline hub in the Middle East. The airport is also a hub for low cost carrier (Fly Dubai), also it became the second hub for Qantas airways in 2013. Dubai international airport has three terminal buildings and it can handle
"Al Ghurair Investment" Company intention of establishing an oil refinery in Pakistan at a cost of $ 170 million, and was unveiled at a meeting between Sultan Al Ghurair director of the company with the Minister of Finance, where he was briefed Al Ghurair Pakistani minister on the intention of his company create a capacity of 100 thousand barrels of refinery daily. • Legal environment: Al Ghurair Properties is a leading real estate process that develops and manages commercial, residential, hospitality and mixed-use projects. For three decades, it was the development and management of assets our stock in trade, restaurants and communities of Dubai and business project. The Foundation seeks to provide access to higher education for outstanding students from low-income families in the UAE and the Arab world, where will provide scholarships for university for more than 15 thousand students during the first phase of its work, which extends over the next ten years and it is estimated at 4.2 billion dirhams / about an initial budget US $ 1.1 billion / to be followed by subsequent stages in accordance with the strategic plan of the