However, it is not yet clear if the company satisfies the live better component of the mission statement. There are criticisms on Walmart’s very low wages that are barely enough for employees to make ends meet. There are also criticisms about the long-term effects of the firm’s continued large-scale sales of cheap and sometimes hazardous imported
Walmart is a global leader in being the most diversified company. Aside, from the wide, diverse general products that Walmart sells at their Super Centers, Walmart also focuses on groceries with their Neighborhood Walmart stores and focuses on wholesales with their Sam’s Club stores. Additionally, many locations of Walmart and Sam’s Club offers tire and lube, gasoline, optical service, groceries, and pharmacy services. The many offers and services that Walmart provides for their customers are the reason that Walmart remains on the Fortune 500 lists for many years. Walmart is planning on diversifying their company with their initiatives on e-commerce and their Savings Catchers app.
It is believed that Wal-mart respect the idea of makes their customer shopping decision based on price comparison, experience and accessibility. What they could improvise is to come out with more plans with supplier to lower the products price so as to compete with their competitors. If Wal-mart is able to earn the profits by selling lowering their prices, so do their competitors. (Gallagher, S., 2008)That’s is why all along, Wal-mart always focus on this factors to attract more customers and also to prevent from losing their loyal customers. Due to the world is changing every minute in our life, there are many things that Wal-mart need to take note of.
Cost leadership has been the best competitive advantage of the retailer during so many years but it is also important the strategy followed by Wal-Mart when targeting the market. Its income are implemented in stores to keep follow of customers’ purchases lifestyle and so adapt the products offered into the specific need of that part of the market(Down, 2008). The successful leadership of Wal-Mart upon time made the company able to increase its sales since it was founded in 1962 in Arkansas(Asea,2005). But it growth began to decrease in 2008 when it was faced by a long list of critics(unions, human rights organizations, religious groups, environmental activists, community organizations, small business groups, academics, children’s rights groups, institutional investors) who considered that Wal-Mart represents the worst aspects of 21st-century capitalism and that it symbolizes a system of increasing market penetration and decreasing social regulation, where more and more aspects of life around the world are subject to economic competition(Amn,2004). They see that Wal-Mart’s accomplishment rests upon the incomplete damage of social power in favour of corporate power and that it takes advantage of the conditions of the neo-liberal world, from the availability of instant and inexpensive global communication to the continuing collapse of agricultural employment around the world to the rapid diffusion of technological innovation to the oversupply of subjugated migrant labour in nearly every country to the continued existence of undemocratic and corporate-dominated governments.
(www.foodquality.com) Walmart’s Supply Chain Management strategy has helped the company provide with numerous sustainable competitive advantage, which includes lower product cost, reduced inventory carrying cost, shelf life cost, improved in store variety and selection and competitive pricing for consumers. This is all achieved due to flexibility of adapting technology evolving innovations which allows Walmart to focus on the processes and systems to improve its supply chain and achieve greater
The culture of the organization believes that the retailer can help people by saving money which will improve theory quality of life. The major four values of the company includes service to its customers, respect for every individual, achieving excellence and action which aims to maintain integrity. Wal-Mart is focusing on enhancing its business value
Walmart aims to provide the type of goods customers desire the most during the time they need it and where they want to get their good. The company starts to concentrate on ways to provide cheap and affordable prices for customers by redefining their cost system. Next, Walmart focus on redefining their own supply chain management so as to remain competitive and top in the market
Walmart Inc. is in the midst of trying to stay relevant to a consumer base that is becoming more and more online savvy and reliant. Their efforts to invest in and leverage their unique combination of stores and online presence represent an ability to bring convenience to their consumers and added value to their brand. The successfulness of this endeavor will be dependent on the successfulness of this investment and service launch. Based on the importance of this initiative and the changing landscape of the retail industry, there are many studies and resources available to fully analyze this service
Summary Wal-Mart is an American multinational retail corporation operating in many regions around the world the most profitable international markets for them are Mexico, Canada and UK. Wal-Mart believes in making themselves feel as local as possible, and believe customers around the world want the same things and emphasized on cost cuttings. In this case study about Wal-Mart globalizing into foreign markets the strategy at first when they started seemed to be a trial and error method, if any mistakes were made they would learn from it and be vicarious after initially setting up in these countries they usually merged with a local retailer which helped them get the lay of the land as to how the shoppers behave and what influences or promotes their buying behaviour and also through studying them which helped the expatriate