Employee Motivation In Southwest Airlines

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Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 by Herb Kelleher and adopted its current name (Southwest Airlines) in 1971. The airline has nearly 46,000 employees as of December 2014 and operates more than 3,800 flights per day. As of 2014, it carries the most domestic passengers of any U.S. airline. As of November 2015, Southwest Airlines has scheduled service to 97 destinations in 40 states, Puerto Rico, and abroad.

Their vision is to become the world’s most loved, most flown, and most profitable airline. In order to accomplish its vision, Southwest needs every one of its executives, pilots, and employees to work together for a
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Those are:
EMPLOYEES COME FIRST: According to SWA values, employees come first – this is not some lip service payment to workers from top management – and SWA workers know this for a fact. The employees’ personal well being is a most important matter for SWA leadership – the entire company places significant importance on every single job. All employees are highly valued and respected as individuals, which in turn, this engenders strong feelings of mutual belief, trust, and certainty (read motivation) to perform.
REWARDS & RECOGNITION: Workers know that the company provides meaningful recognition and rewards for their performance – they know exactly what it is the company gives them in return for their exceptional work – there is no doubt about it. The organization recognizes all employees directly in proportion to their personal accomplishments – and SWA does so by rewarding and celebrating them in many different ways, by direct supervisors and peers as well as upper
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The SWA search and selection processes are by far much more meticulous than at most other companies – the selection is purposeful. Deciding who becomes a permanent worker of the company is a significant decision – SWA goes to great lengths to make certain that they get the best of the right candidates. Plus, a permanent rehiring way of thinking prevails – employees are expected to maintain top performance, or else … In other words, Southwest Airlines employee motivation is not an option – if you genuinely like it here, you stay; but one thing is for sure, if you don’t like it, you can not fake it for long. SWA is not for everybody – and so it goes for all high performance organizations with strong corporate
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