Employee Motivation In Starbucks

Introduction

Human resource is not only a strategic resource of the contemporary enterprise, but also the most important key factor of business development. Every enterprise is concerned about how to effectively stimulate working ability and improve working efficiency of employees. “Motivation arouses a person to act towards a desired goal. It is a driving force which promotes action” (Wikipedia, 2013). In management, motivating refers to the process of stimulating employees’ working motivation. That is to say, using a variety of effective ways to give different degrees of satisfaction or restrictions to employees, in order to stimulate employees’ motivations, needs, and desires, so that employees will take the effort to complete the enterprise’s

Employee compares the job input (in terms of contribution) to outcome (in terms of compensation) and also compares the same with that of another peer of equal cadre/category” (Management Study Guide, n.d.). Starbucks will do a salary survey between the same industries, and the salary will be fixed after a comparative analysis annually. Starbucks makes their employees feel the labor they paid can obtain a better return with higher salary and benefit than its counterpart. They are therefore more willing to stay at Starbucks and work for

On the other hand, somethings will lead to satisfied if they exist, and they will not cause dissatisfied when they lack, but not satisfied, these kind of thing are called “motivators”. Employees at Starbucks are called as partner rather than staff. Because of the stock plan, all employees have opportunity to become a shareholder of Starbucks and share the development of Starbucks. Since 1991, Starbucks has implemented employee stock purchase plan. Every employee can purchase Starbucks’ stocks at a discounted price. In this way, the option value and pride of employees will increase while the price of Starbucks’ stocks rises. Furthermore, Starbucks’ stock plan is also combined with employee reward system. For example, according to the operating conditions, profitability, and individual salary and so on, Starbucks will award a certain number of stocks to the employees who meet the conditions. Therefore, Starbucks’ stock system is not only the reward for excellent performance employees who work long in the enterprise, but also combines employee benefits with corporate interests. Through the concept of community of interest, employees are able to find identification and belonging at the enterprise, and also have a better understanding of the direction and goal of their