Employer Branding And Recruitment Essay

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1.1 INTRODUCTION:
This study is designed to access the impact of employer branding in recruitment. Employer branding is the process of promoting a company or an organization by attracting the right employees and maintaining their commitment which will lead to future success of any ambitious organization. Simply it means that the ability to attract, select, engage and keep right people for building and supporting the customer brand.
Apart from products, goods and capital it is the employees who are the biggest asset of an organization. They are the human side of a company, which create products and services that attracts customers.
In this study, the dependent variable is “employer branding” and the independent variables are “economic values (advancement, getting hold of good …show more content…

1.5 HYOTHESIS:
(H0): The more the company satisfies the interest value of its stakeholders, the higher will be its employer brand
(H1): The more the company satisfies the social value of its stakeholders, the higher will be its employer brand
(H2): The more the company satisfies the economic value of its stakeholders, the higher will be its employer brand
(H3): The more the company satisfies the development value of its stakeholders, the higher will be its employer brand
(H4): The more the company satisfies the application value of its stakeholders, the higher will be its employer brand
(H0): The brand personality traits sincerity and competence have a stronger effect on employer brand trust than on employer brand affect.
(H1): The brand personality traits excitement, sophistication, and ruggedness have a stronger effect on employer brand affect than on employer brand trust.
(H2): Employer brand affect is positively related to the employer’s brand attractiveness for potential

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