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Emporio Armani Advert Analysis

967 Words4 Pages

Emporio Armani and Danilo Gallinari

The Emporio Armani advertisement displays a young, white man with a basketball wearing an Armani jacket in black and white lightning. The gentleman in the advertisement looks exceedingly concentrated and dramatic. Moreover, he looks extremely focused. The lighting appears to be artificial, however it gives an an outdoor environment sensation. Moving on, there are three divergent texts in this advertisement. One being a large “EA7”, which is the company’s logo on sport array, and the second is a medium “Emporio Armani” with the company’s logo amid the two words, the last however, seems to be the smallest out of all the texts in this advertisement. The text states the model named Danilo Gallinari. Furthermore, each text posses its own significant font, the “EA7” and Danilo Gallinari being a modern font and the “Emporio Armani” being more of an ancient and elegant font. In this dramatic advertisement a sport jacket and a sport short are being advertised to be offered for sale. In my opinion the clothing are enchanting to me and are most certainly appearing to the majority of teenagers. However, the ambitioned audience has the …show more content…

The advertisement has low key lighting that covers the entire advertisement except the jacket, which a more or a medium-low key lighting. The low and medium-low key lighting shows a sense of a dramatic sensation. Moving forward, the light is coming form the left which is creating a shadow on the back of the basketball. Lighting in this advertisement is one of the most important aspects. The lighting is black and white contrast that sets a very intense and dramatic feeling. Also, the artificial light are set to look like natural light. The jacket has a special shine to it that attracts the viewers eyes, making it the main point of the advertisement. However, the sport shorts do

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