End Animal Cruelty: Rhetorical Analysis

As far as influential prospective is considered, commercials can, rather should aim to, be extremely effective when depicted and portrayed in the right manner. Irrespective of what demographic audience a commercial targets to, that being an extremely significant factor though, if the commercial uses the right amount of ethos, logos and pathos, it may have a greater affect, reaching out to a greater audience. This is what makes the BCSPCA’s commercial “End Animal Cruelty” stand out among the rest of the fleet in many viewers’ opinions. The British Columbia Society for the Prevention of Cruelty to Animals (BCSPCA) is a non-profit organization which aims to protect abused animals and improve the quality of these poor beings. Since it’s a non-profit organization, it relies on the funds and donations from passionate people who support BCSPCA in improving lives of animals. BCSPCA has always used an effective tool to gain the support of people and that is its effectual televised commercials. Their commercials emotionally target millions of its viewers and makes people reach into their pockets to help the animals in need.

The rhetoric elements leave a lasting impression on the audience; which serves as an inspiration to “pick up the phone” and donate money. The basic purpose of this appeal is to convince the viewers that this issue, animal cruelty, is something that needs attention and therefore should be explored. The video primarily was targeted for people over the age of eighteen and those who have money to donate. With that being said, the donation does not even need to be a huge amount, rather it sums up to just eighteen dollars a month. BCSPCA has constructed a very powerful video by using Sarah McLachlan, a famous