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Energy Drink Problem Statement

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Problem Statement:
The issue of energy drink consumption has always been relevant in my personal life as I consume it on occasion. It is a topical issue, close to home and has become an increasingly large worldwide problem as we become more health conscious. The wide obesity debate, diabetes and other health issues are now more of a concern than ever for the Irish government, so I feel my research topic will allow me to get greater insights into these issues. I want to grasp an understanding of how the demographic I selected interact with the energy drink category and the extent to which they consume it. There is a big variety of energy drinks being sold worldwide and at a local level. These products have become more common in college houses …show more content…

Not only has the consumption of energy drinks by youth come under greater scrutiny in recent years, but their joint consumption with alcohol by young adults has also raised concern among public health advocates. In a recent study we found that energy drinks combined with alcohol influence a person’s desire to drink more alcohol relative to drinking alcohol alone. An experiment conducted by Alice Coen where she randomly assigned participants to receive a cocktail containing either 60 ml of vodka and a Red Bull energy drink or 60 ml of vodka with soda water. The results showed that participants that received the vodka and Red Bull showed a significantly greater increase in their desire to drink alcohol than the participants who received only vodka. These results show that combining energy drinks with alcohol can increase their desire to keep drinking. I want to see if the results from my research are similar to these results. The results in this survey can also be compared to the results in Malinauskas survey as that survey had very similar results in relation to the consumption of energy drinks with alcohol, “The majority of users consumed one energy drink to treat most situations although using three or more was a common practice to drink with alcohol while partying (49%)” (Malinauskas et al., 2007). This quote also relates to the demographic I am researching, and it reiterates the current and future popularity of energy drinks among my population here in Ireland. I want to see if this trend is similar to the ones I find among my student

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