Engineering Happiness By Manel Braucells And Rakesh Sarin

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Authors convey their stories through forms of writing to level with the reader and capture their attention. Some forms that authors utilize are ethos, logos, and pathos appeals, which are common among all writers. In Engineering Happiness by Manel Braucells and Rakesh Sarin and in Graham Martin’s “On Mindfulness and Mental Health”, the three appeals are utilized to help the reader understand the authors main goal of happiness. The similarities and differences of the works can be compared and contrasted when looking at how the appeals are portrayed. Martin, Braucells, and Sarin target the audience of college students through ethos, logos, and pathos appeals to make their works credible, logically explain their ideas, and engage the readers emotion. Baucells, Sarin, and Martin portray similar strategies with ethos appeals to reference the credibility of their works. For instance, when Martin says, “Let me return to the work of clinical psychologist Lucy Tan, whose PhD has now been examined and recently awarded”, he is referencing someone else’s work (211). This quote shows Doctor Tan is a reliable and trustworthy source to reference, making it an ethos appeal. Likewise, Baucells and Sarin write that brain researchers have found that when someone starts a new habit it creates neural tunnels, and when that habit is repeated those tunnels will grow (195). Braucells and Sarin cite experts in the field of brain neurology to get their point across. Although they do not list the

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