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Enrolment System Essay

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In this world of competitive marketplace, many universities and colleges were vying for customers specifically the students whom the backbone of the educational industry. Providing a thorough and highest quality service as possible is an important facet to meet or exceeds the customers’ preferences and expectations. Beard (2014) emphasized that industries who thrive in these cut-throat environments are the ones that make customer satisfaction a key element of their business strategy. Educational systems are becoming services for people in both global and local levels, thus, a standardized approach is modified by local specificities. Couple of decades, computers and technologies have revolutionized the once slow-processes, saving industries …show more content…

One of the best innovations that a school can adapt in providing services to the students is the enrolment system. It would compensate for the school’s lack of manpower and time consuming system during enrolment (Binayao, Leonar, Lucas, Puertas, Tanhanga and Agno, 2010). Several Universities in the Philippines launches a web-based enrolment system that can allow them to enroll anytime and anywhere, regardless of their location with the use of internet. Among the universities in the Philippines using online enrolment system are the Far Eastern University and the University of the East (Obillo and Doloric, 2008). On the other side, some schools like in the rural areas were still using the paper-based enrolment system which leads to inaccuracy of entering data information of the students (Anderson, …show more content…

This showed that majority of the respondents are females since service quality may be more important to women than to men when transacting business with a bank. This was supported by Stafford (1996) as cited by Mokhlis (2012).
As stated by Al-alak and El-refae (2012), tangibles are used by firms to convey image and signal quality.
Al-alak and El-refae (2012) stated that this dimension is critical as all customers want to deal with firms that keep their promises and this is generally implicitly communicated to the firm’s customers.
Al-alak and El-refae (2012) also stated that this dimension is concerned with dealing with the customer’s requests, questions and complaints promptly and attentively. To be successful, companies need to look at responsiveness from the view point of the customer rather than the company’s perspective.
The trust and confidence may be represented in the personnel who link the customer to the organization (Al-alak and El-refae, 2012).
This dimension is also more suitable in industries where building relationships with customers ensures the firm’s survival as opposed to transaction marketing (Andaleeb & Conway,

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