Entrepreneurial Mode

Please find four modes of decision making, which mentioned by Henry Mintzberg as follow:-

(i) The Entrepreneurial Mode

In entrepreneurial mode, the organization is characterized by a willingness to explore for new opportunities, and the problems that encounters are inferior. Often, the strategy-making is dominated by one powerful individual, and he or she has control over all phases of the business in order to make large or bold decisions. The dominant goal of the organization that operates in the entrepreneurial mode is the continuous growth of the organization.

AirAsia, founded by Tan Sri Anthony Fernandes, is one of example of the entrepreneurial mode of strategic decision making. The company shown Fernandes’ vision of introducing the

When Hurd accepted the position of CEO in year 2005, the company was inconsistent profits for many years and also encountered problems with executing the acquisition of Compaq 12. Under his leadership, he restructured the whole organization into a lean operation through significant cost-cutting and streamlining measures 13. Since making this strategic decision, HP can focuses on core activities and eliminates unnecessary wastes, in three years period, the company has turnaround to become number one in desktop computer sales and increased its lead in inkjet and laser printers to more than 50 percent market shares

In actual fact IKEA’s founder, Ingvar Kamprad, started with a very general vision, however, he is not only proactively took action but he also reactively adapted to the unfolding circumstances.

For instance, the initial decision to sell furniture was an adaption to the market instead of a more deliberate strategy after Kamprad successful to introduce the first piece of furniture in his mail-order catalogue to imitate his competitor 15.

Similarly, many of the other major strategy decisions made by Kamprad were incremental moves due to change of the environmental instead of a preplanned strategy, such as the concept of ready-to-assemble furniture (also known as knock-down furniture) kits is due to the high percentage of its furniture was damaged during transportation 16, the IKEA started their own designs after the boycott campaign from Swedish retail cartel 17, etc. Because of IKEA holds short-term skepticism, wherever the company stumbled across an obstacle, it could quickly turn the obstacle into an opportunity, which stated that business could succeed without predicting the future, and wasting too much time on drafting strategy roadmaps that may be out to