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Entrepreneurial Strategic Planning Essay

987 Words4 Pages

Effects of Entrepreneurial Strategic Planning
On organizational Performance & Mitigation of environmental uncertainty
(Case Study: Food Industries- Shiraz City)

Erfan Reza Mand, Sina Zeinali, Mohammad Asadi

Abstract

This study examines the impact of entrepreneurial strategic planning dimensions (Entrepreneurial approach, Environmental scanning, planning flexibility and participation in planning) on the organizational performance. It also examines the moderating role of environmental uncertainty on the relationship between Entrepreneurial Strategic Planning and performance of food industry in Shiraz.
The population for this research involved all principal managers of the food industries in Shiraz which 75 individuals of them were selected randomly by Cochran formula as the target sample. Data were collected using a standardized questionnaire and simple randomized sampling method and data analysis was done using correlation coefficient, liner regression and hierarchical regression using SPSS statistical software. The results indicate that all dimensions of entrepreneurial strategic planning are positively related to the firm performance, but the moderating effect of environmental …show more content…

It means any processes, functions and decisions which may lead to a new identity and has three major dimensions as innovation, risk acceptance and leadership. (Aykol & Yener, 2008: 232). Innovation means any interests of population and supporting from new ideas and innovative processes and leaving technology and fixed functions. Risk acceptance means any powerful functions like investment in new and unknown markets, more obligations for investments with unknown consequences and/or borrowing more than usual. Leadership means any search for finding new chances and future viewpoints which may lead to introduce of new products prior than competitors. (Okhomina, 2001:

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