Digitization—Entrepreneurs Should Either Get On the Bus or Get Underneath It
For banking purposes, you do not have to visit the bank. Do not waste your time and talk time by calling a taxi driver, tap on the screen and the taxi will pick you up from wherever you are. Thanks to digitization, for changing the way we live, move and subsist in the society. It is evidently impossible to leave your smartphone unchecked every now and then. It is impossible to order a home delivery from the new restaurant until its rating and reviews are checked. The modern, affordable smartphone is experiencing rising penetration whereas, internet availability in the almost corner of the world is enhancing the technology reach out.
Undeniably, digital is the future because of its huge disruptive potential. Nonetheless,
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Enhanced Internet and Technology Adoption
Asian internet penetration is on rising since last few years. According to Internet World Stats, as of June 2016 about 49.6% population is using the internet with the penetration rate rising to 44.2%. In countries like South Korea, Internet Penetration rate is 92.1%, means 8 out of 10 people have access to the internet. Japan is second with 91.0% Internet Penetration Rate. China and India have also recorded a stiff rise in a number of internet users with 52.3% and 36.5% Internet Penetration rate. The interesting thing is China and India are leading the charts having the highest number of internet users.
China and India seem to have low internet penetration rate, but if we consider the internet user base, then these two countries are topping the charts leaving behind even the USA and France. As of June 30, 2016, the internet user base of China is 721.4, India has 462.1 and the United States has 286.9 millions of users.
The most amazing finding is younger generation is adopting the internet with greater pace. For an instance, 77% of Indian and Indonesian mobile users are under 35 years of
“Technology Taking Over?”, by Yzzy Gonzalez speaks on how we are transitioning into a technology dependent society. One example Gonzalez uses to fortify her argument is the idea that people become obsessed with using rapid, and more efficient devices to proceed with their daily lives. For reference, she mentions mobile banking and its effects on how people spend their money. For perspective, mobile banking allows for people to transfer money with convenience, which in turn abolishes the need to drive to an ATM. Moreover, Gonzalez utilizes her own morning routine and provides the reader with rhetorical questions—encouraging them to reflect upon their own morning routine, as well as the similarities that could be present.
Hispanic College Enrollment Ad council campaigns have been focusing on how to produce an impact to many people’s lives and influencing them to see education in a whole new different way. The campaigns in order to grab attention use rhetorical strategies to persuade the audience. In “Backpack vs Briefcases”,written by Laura Bolin Carroll defines rhetoric as the way we use our language and images to persuade (46). Rhetorical strategies used in many campaigns and stated in Carroll’s essay are ethos, pathos and logos. Ethos, is the appeal to ethics, and it is a means, convincing someone of the character or credibility of the persuader, pathos is the emotional effect that is created to convince, and logos is the logical appeal to the audience.
They always keep themselves up to date with new tools that help them make business faster and more convenient for customers. For example, Pizza Hut- the brand owned by Yum! Brands- have created automatic ordering systems that customers can order pizza, pay and come to pick it up when it is ready. Besides ordering online, technology also helps consumers locate their favorite fast food restaurants in their nearest area and show them how to get there. From the restaurateurs' perspective, digital menu boards, flat screens and in-store signage will be critical marketing tools.
People rely on technology for many things. Phones, laptops, and tablets can be used for social networking, researching for a school assignments, to quickly looking up information
Of the 131,300 Aboriginal and Torres Strait Islander households with an internet connection, 85% most frequently connected to the internet using Broadband, 11% most frequently used 'other' types of connections (e.g. mobile phones) and 4% most frequently
Smartphone ownership by young adults has risen dramatically since 2012. These younger smartphone users are more likely to use location-based information services than older users. Over 80% of young adults also use social networking sites such as Facebook, Twitter and Instagram. Microsoft advertising has premium content that attracts young adults and effective targeting to get the message across efficiently when they are online.
BACKGROUND: Deliveroo is a British online food delivery company that operates in the UK, the Netherlands, France, Germany, Belgium, Ireland, Spain, Italy, Dubai, Australia, Singapore & Hong Kong. It was founded by two childhood friends Will Shu, who has a background in finance, and developer Greg Orlowsk in 2013. This unique idea arose to founder, Will Shu, when he moved from New York City to London to work as an investment banker and was dissatisfied by the food delivery options. He witnessed that customer’s choice was limited only to restaurants that already provide a takeaway service. Thereby, he analyzed the opportunity to exploit the niche market by creating partnerships with higher-end restaurants.
IPhone users over the age of 25 are about 74%. Apple Company’s
A study conducted by Tsitsika and Janikan in 2013 stated that the usage of the internet continuously grow. About 32.7% of the world’s population has access to the social networking sites like Facebook, Twitter, Youtube, Wikis and many more which let people to share their interests easily with others everywhere. So the reciprocal connectedness all over the world is growing rapidly due to the use of the internet. When students use technological gadgets like laptops and others by the
Technology has always been progressing thus it is rampant in our society today. We use technology; depend on technology in our daily life and our needs and demands for technology keep on rising (Ramey, 2012). Wherever you look, you will see people holding different kinds of technology like cell phone, laptop, tablets and etc. It appears to most of us that technology is a necessity to the point where we can no longer live without it. According to Gavin (2013), technology moves at a rapid pace, and can be hard to keep up with at times.
Technology and new innovations are welcome in the society of the twenty-first century. Technology is advancing every year, and it is being integrated into everyone’s daily life. Technology like smartphones, computers, smartwatches, smart glasses, smart tv’s, and game consoles are being incorporated into people’s homes, jobs, education, transportation, and medicine. Technology makes it easier for people to communicate effortlessly over long distances. People have the ability to search for an abundance of information at their fingertips.
The initial Starbucks established in 1971, it set out to be a different kind of company. One that not only just passionately committed to world-class coffee and the rich tradition, but also the way they engage with customers and communities to do business responsibly. Today, Starbucks has become a great example of an iconic brand and operates worldwide. The brand has strengthened their consumer engagement with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient.
Task 2 2B Digital technology ¬– a health threat? We live in a rapidly changing, highly technological world, where the present day digital technology affects several parts of our lives. At work, people use digital technology to communicate, gather information and solve problems relevant to their place of work. A growing number of people also use digital technology at home, to keep in touch with friends and family, check bank balances, play interactive games, participate in online forums and interact with others on social media websites and mobile apps, such as Facebook, Twitter and Instagram.
Digital Media is any media that is enclosed in a machine and is a readable format. Anybody can create digital media, it can be viewed, shared changed and preserved by anyone on computers. Examples of digital media include; mobile phones, compact discs, digital video, digital television, e-book, internet, minidisc, video games, the World Wide Web, e-Commerce and many interactive media. (http://simple.wikipedia.org/wiki/Digital_media) Digital media is often contrasted with print media.
Foodpanda in Brunei has dissatisfied its customers in terms of late food delivery and bad customer’s service. One suggestion to improve this e-business is by planning a strategy on how to provide a good delivery services for example, by expanding the Foodpanda team and assigning them to different