External Environment Analysis: Macau Hotel

Environmental Analysis

In the past, the business of Macau hotel was to operate accommodation with casino, since 2002 Macau government opened gambling industry, comprehensive hotel management models brought into Macau and a number of brand hotel, exhibition, shows and facilities then more and more people come to visit Macau, Macau has changed environment, while diversified development pattern provides a new direction to Macau. Tiago Hotel is being a cultural and luxurious brand in Macau. it must based on quality, professional and innovation. These will different with others hotel and able to catch the opportunities from the force of Macau gambling industry and therefore as much as possible increase the returns of shareholders.

Internal Environment

External Environment

External environment analysis that we can consider with PESTLE analysis, we have to know the external environment of our hotel, how is the policy of Macau government and their future plan for hotel industry.

Political

Political factor is a main factor to affect the market, this refers to how government policy to the Macau 's economy. It is better to know the Macau government how do they make decisions and policies and how to position Macau hotel, tourism and the gaming industry. Macau Government is supporting Macau Hotel Association, to control the hotel industry and make sure the quality and quantity, it is that to keep the good image for Macau hotel industry.

These include exchange rates, tax changes, economic growth in the local and international inflation; especially there is a factor from the international economic situation. As hospitality and gaming industry, the most of customers are tourism from outside the local economy, whether the global economy is doing good or not that it will affect the consumer spending power and their willingness to travel and spend. As hospitality and gaming industry, the most of customers are tourism from outside the local economy, whether the global economy is doing good or not that it will affect the consumer spending power and their expectation to travel and spend. We have to compare and look at the neighboring countries’ economy, which is doing well, and to target more to that in order to increase the revenue. In recent year, China and India are developing so fast, most of hotel and gambling revenue are from the Chinese consumers so that we try to bring in more what they want and need in order to attract them to come. We need time to time to keep track the flow of the