Also, the government can enhance the image by giving more money on the green projects since this is an international issue. At last, we can save more non-renewable resources and protect the place that we are living in. Nowadays, many people concern about how to protect the environment. Moreover, the non-renewable resources are almost used by human. Green projects are the way to raise public awareness on environmental protection.
Green marketing has become the choice for many companies due to the concern of the environment. When we combine “green” and “marketing” together we can be certain that this strategy was to achieve the company’s goal of putting themselves known to the world as in these recent years green marketing has become a hot topic due to many environmental factors. According to Dabija and Pop (2013) the companies that know how to adopt and develop a strategy to render their own activities sustainable by adopting environmental protection principles and an environmental friendly management of their own resources, by implementing green marketing policies and resorting to clean energy, have indeed managed a better adaptation to the permanent environmental changes and tempestuous conditions on the markets where
While green technologies are not sufficiently proven, (Barnes, 2012). The new technologies that are implemented, they results in a great investment in a long-term by reducing maintenance and operation cost. Green buildings are built for a long-term use, and they are environmental friendly and built for economic benefit. Buildings plays a major role in harming the environment with pollution, therefore green buildings reduces this negative impact. (Angrisano, 2012 page 25) also supported green buildings, “As early as 1993, in an extensive evaluation of companies is UK and Europe, Hodgkinson (1993) notes that businesses increasingly want their flagship buildings to present an image of environmental friendliness in terms of energy efficiency, the use of building materials, and the impact on the wider environment.” Companies can also have a good relationship with the environment by constructing efficient buildings that are environmental friendly.
Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being more cost-effective over time. As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are
Making steps toward environmental friendliness will help businesses to be appreciated in a community. “Green” businesses usually have competitive advantage. Ethically aware customers prefer companies that care about the environment. According to a recent survey of San Francisco Green Businesses, 42% reported an increase in business since receiving their recognition of being eco friendly. Public image may not be the most attractive motivation for the companies to go green, but it also shows its result on their profit.
INTRODUCTION: According to American marketing union, “green marketing refer to the marketing of product that are assumed to be environmentally safe and secure. Thus green marketing involve large range of activates and action including product range, changes to the product process, packaging modification, as well as modifying advertising. Yet defining green marketing is not a simple task where a number a meaning meet and oppose each other; an example of this will be the life of chargeable social, environmental and retail definitions friendly to them. Another e environmental marketing and ecological marketing. Thus green marketing refer to holistic marketing concept wherein the production, marketing consumption an dumping of product and services
Companies are seen to engage in green-washing due to poor environmental performance and positive communication regarding their environmental performance. However, it takes a shorter time frame for companies to react to the communications about their environmental performance than for a firm to change its environmental performance. Companies should thus increase the transparency of their environmental performance. This would be done in a bid to reduce the incentives to positively communicate about environmental performance thereby mitigating the incidence of
1. PROBLEMATIC ASPETS OF INTERGRATING GREEN MARKETING WITH SUPPLY CHAIN MANAGEMET: Green Supply Chain Management is now gaining more importance in many industries, which is due to pressure from the government and environmental consciousness among the customers, to gain competitive advantages in it. And it is clear to all that going green is a great move for a consumer facing company all over the World. The best possible outcome is one where all supply chains can reduce unused, improve incomes, and become more ecological. There is sign that green supply chain system can create the above-mentioned outcomes.
Human Population and Our Environment People depend a lot on their environment. Without the latter, the earth would be hotter, and it would be impossible for the human race to survive. However, the 21st century has caused a lot of havoc to the environment much more that technological advances have not only become a necessity, but also a competition for various companies. As such, if I were an environmental researcher and were given funding to assist with one environment problem, I would choose to spend my funds on human population. My choice is influenced by the fact that the world’s population is significantly increasing every single day.
In human, phenols and polyphenols can help prevent diseases triggered or promoted by oxidative-damage like coronary heart disease, stroke and certain cancers. One advantage of organic farming is healthier food. People nowadays are concern about their health. They are more conscious on the food they take, reason for them to choose organically grown crops. According to Robinson et al., (2017) how your food is grown or raised can have a major impact on your mental and emotional health as well as the environment.