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Environmental Influence On Consumer Behaviour

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Basically, environmental concern customer can be well define as the person who clearly understand the processes that a product has been produced, distributed, and disposal that consider additional costs, and have a negative perspective on the evaluation of the extra costs, attempting to focus own actions to reduce them (Grunert & Juhl, 1995). Environmental concern is relevant with environmental protection (Dunlap & Van Liere, 1978; Weigel & Weigel, 1978). Environmental concern is the level of basic attitude that people possess relate the care for the environment is threatened (Ishaswini & Kumar Datta, 2011). Organic food products are environmental friendly under every single process (Kumar, 2011).
Organic food can be defined as environmentally …show more content…

Environmental concern is relate to consumer’s green buying behaviour, for instance, consumers purchase a product because of environmentally beneficial (Mainieri, Barnett, Valdero, Unipan, & Oskamp, Green buying: The influence of environmental concern on consumer behavior, 1997). Consumers who always pay attention on environment are clearly understanding to the environmental issues, thus impact their purchase intention especially in eco-friendly merchandise (Laroche, Bergeron, & Babaro-Forleo, 2001).
The rising of eco-friendly market is because more consumers are agreed and willing to pay more for organic food products (Laroche, Bergeron, & Babaro-Forleo, 2001). However, eco-friendly products are more safety which encourages in protect and maintain natural ecosystems (Mainieri, Barnett, Valdero, Unipan, & Oskamp, …show more content…

Research determined customers are pay attention and tend to environmental protection doctrine and natural mode of production (Squires, Juric, & Cornwell, 2001). The higher the organic food consumption, the higher the environment concern has contribution to the society (Huang, 1996). Numerous researchers discovered organic food consumers are more prefer to promote activities that are related to environmentally friendly such as go green to display their role in environmental concern (Tregear, Dent, & McGregor,

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