Other companies such as Pepsico as the second comer dominantly targeted on young communities which lacked financial incomes so it enjoyed few market shares compared with Coca cola. According to the 2005 Annual Report, the company sold beverage products in more than 200 countries. The report further stated that of the more than 50 billion beverage servings of all types
Coca cola also announced a 7% increase in sales of noncarbonated beverages. Also the packaged water volume had a double digit increase in the first quarter of 2016. Consumers perceive sugary beverages as of high risk to health thus branding soda negatively. This makes consumers to shift to non-sugary beverages to fulfill their needs. Coca cola therefore should expand its master brand plan in line with vision 2020 to remain competitive in the current
Coca-Cola Company Background The Coca-Cola Company was organized in 1886 and engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company also produces, markets, and distributes juices, water products, sports drinks, teas, coffees, and other beverage products. Coca-Cola is the most valuable brand in the world, with a brand value of $67.5 billion3. In order to better understand and manage the complexities of cultural, economic and political factors impacting the company, Coca-Cola established an International Advisory Council. Coke started its international expansion in 1906, and by 2003, generated more than 70% of its income from outside the U.S.
In terms of Coca-Cola Company also some macro environmental factors like demographics, economic, natural, technological, social and political factors can bring some impact in the market of the company. So, every marketer should find out these factors and should bring some changes to their marketing strategies in order to rule in the market and to sustain their business organization. Since the Coca-Cola Company has always focused on adding value to its product, it is standing at the top position in the market. There are very few competitors who can compete Coca-Cola on that
Coca-Cola has more than 300 bottling partners. These partners range from small family owned operations to publicly traded businesses. In order to work cohesively and meet the need of all their customers, Coca-Cola has implemented the Coca-Cola System in which they work together with their partners and develop strategies to benefit the full ecosystem. The benefits from the cooperation is a well-balanced combination of skills and creating diversity and establishing greater capabilities within the
Thumbs up, Maaza and Kinley are consider as the star product of the Coca Cola Company. This is because the refreshment sold to customers are mainly from India and United Arab Emirates, which contributes the most cash to the company as people consider this as their first choice of carbonated soft drink. The Coca Cola company believes that these three beverages have high growth and a market share. Cash Cows: A product that generates more money than they require are considered as a cash cow. This is because the product is known as the leaders of an organisation in the marketplace and company take out little fund when investing .
The Coca Cola Company has an opportunity to further expand its product range with drinks that have low amount of sugar and calories. Thus it can be clearly said that with the addition of low sugar content products & healthy, natural drinks in the diverse portfolio of Coca cola a huge and developing market can be tapped which could prove to be vital important in increasing their profit and market dominance. • Market the lesser selling products: In the large product mix of Coca Cola, there are several products which have not found recognition in the market. Coca Cola needs to focus on these products to increase their market share. Thus, marketing these products will lead to the rise of sale and in turn help increase revenue of Coca cola.
Coca-Cola is a well known brand around the world and according to the company itself, each day over 1.9 billion beverages are served to customers by The Coca Cola Company. Up to now, Cubans have not been able to buy the drink, as The Coca-Cola Company’s beverages are not officially sold in the country due to the United States trade embargo against Cuba. However, if The Coca-Cola Company were to enter the Cuban market, it might face an ethical dilemma regarding the health of the consumers. The reason why Coca-Cola is such a popular drink around the world is, besides its marketing campaigns, the unique taste of the drink. The exact recipe of the drink is unknown, The Coca-Cola Company possesses a secret syrup, which its bottlers combine with carbonated water in order to create the world famous Coca-Cola drink.
The good operation system is one of the most important factors leading to the success as today and helps Coca-Cola own a huge amount of market share value. The company focuses on satisfying customers’ interests by bringing the value to customers. China which is one of the most potential emerging markets in Asia has been conquered by Coca-Cola with 15 brands, 150 million servings, and customers’ choices could be up to 50 types. $4 billion has been invested in China for contributing to the future growth since 2015, summing up the total of investment in China market up to $9 billions. Moreover, 99% of labors in the total of 45,000 employees come from the local market .
Introduction Coca cola was first created in 1886 by a man named John Pemberton. Coca-Cola is one of the world’s leading non- alcoholic soft drink manufacturers, selling 1.3 billion beverage servings every day. Its products can be found in over 200 countries around the world. Its product portfolio consists of roughly more than 400 brands; this includes soft drinks, energy drinks, and bottled water and as well as juice products. It was first offered as a fountain beverage mixing Coca cola with carbonated water.