The social factors include trends related to groups of people, including their number, characteristics, behavior, and growth projections. Because consumer markets have specific needs and problems, changes in the social environment can affect different markets differently. Trends in the social scenario may increase the size of some markets, decrease the size of others, or even help create new markets. DELL computers has to invest in door-to-door or face-to-face operations to gain consumers faith and consumer’s trust in the company and their
There is no exception for the fast-food industry. Plus, there will be more competitors which means, the customers have more choices. For the next five years, it is envisioned that it would be significant to understand trends such as taste, style and pattern of customers. The company would be sensitive with the trends and also be faster than other competitors by knowing how to adopt technologies in this industry. For example, I have seen order machine in a McDonald and I did not have to wait for long line but just I was able to order what I want by simply touching the order machine.
For that reason, the top officials of Pizza Hut are quite keen to satisfy the prerequisites of the clients in the method for delivering and giving quality things and services (Goetsch & Davis, 2014). In addition, the organisation's presence relies on upon the clients' fulfilment. The offered commodities must have the capacity to meet the client's desires and it ought to be valued as its price paid by the client. Furthermore, the customers are constantly attracted towards the best quality commodities. Clients' fulfilment is characterised as the degree to which clients are glad and satisfied by the commodities gave by a business (Juran,
Social Besides the many economic factors, there are also some social factors that will impact the future of the company. There are some of the social factors like changes in customers’ taste and preference, increase in number of population, population moving towards cities, increase in death/ birth rate. All of these factors will affect the company. The trend of the increasing popularity of mobile access is an opportunity (LOMBARDO, Panmore Institute, 2017) and therefore Apple has always kept up to date with the latest trend of design and technology. As the trends keep on going, so does the customer’s taste and preference of a certain product.
The new generation wants to try the new products especially in a group of students 4. Internationally, there is a big chance to franchise the brand and achieving more revenue accordingly 5. With having attractive and smart website with using the search engine optimization, the company shall be able to gain more customer 1. Tough competition which may lead to decrease the price to be able to sell the product 2. In spite of that there is a good opportunity in investing this product abroad, but there is much risks also due to terrorism, tough competition, the product …etc.
Pizza Hut can also focus on targeting this group of people as they have been the main contributors to the food industry. “The food sector currently remains the biggest sector benefiting from Indonesia’s rising middle class consumption spending…” (Hsien, 2013, p.
The first one is that beside the similar stuff that other business present it also offered a number of unique foodstuffs “such as Frostys and Spicy Chicken Sandwiches, as well as various healthy alternatives like salads, baked potatoes and even chili.” The second strong point was the corporation Super Value Menu was certainly one of its strongest asset. Wendy’s draw more attention to product value and merchandise increasing by offering its Garden Sensations, a new variety of new, healthy salads. Finally Wendy’s know how to differentiate themselves by presenting t a exclusive fast-food
The industry experiences rapid product innovation and products experience relatively short product life cycles. To succeed in this industry R&D is of great importance important. The Wii had been developing in concept from 2001, 5 years before its release. The case proves that when a competitor is first to the market with the latest innovative product, there are possibilities to overtake competitors. By the mid-2009 the Nintendo Wii had higher cumulative sales than the Xbox 360 and the PlayStation 3.
When perceived service quality is less than expected service quality customer will dissatisfied (Lovelock & Wirtz, 2011). According to the recent researches that there is a strong linkage between service quality dimensions and overall customer satisfaction (Palmer, 2001). Even definitive analysis too, service quality cannot be separated from the concept of customer satisfaction (Shah, 2012). Recent researches have shown that customer satisfaction have been influenced not only by perceptions of service quality but also by perceptions of product quality, and pricing factors as well as situational and personal (Zeithaml & Bitner, 2000). 1.2 The fast-food industry in
PEST analysis In order to achieve great performance a company needs to be aware of how vary factors affect the industry in which it operates. In this report we are talking about the Danish company Cult, more specifically its brand Mokai. The company operates in the beverage industry, therefor we are going to take a look at some important factors affecting this sector, as following: political factor, economic factor, socio-cultural factor and technological factor. These external macro environmental factors usually affect and determine the sector of activity and nonetheless they affect the position of a business in the market. By analysing them and see the interdependent relationship between all of them, we aim to achieve insight into the environment