Influence Of Social Media On Consumers

These days, it’s not enough to produce an excellent product or deliver a remarkable service; people also want to be aware if they’re doing business with a company that cares about its effect on its surroundings and is interested in doing the right thing for society it functions in. Today’s consumers hold the companies to a very high standard and continuously look for more than just material products or quality services when choosing a company to work with. To put it simply, consumers expect companies to not only make a profit, but also operate responsibly to address social and environmental issues.

Typically, a company’s CSR programs include a corporate giving and volunteer program, environmentally sound practices or business practices designed

It indicates more and more people are opting to use these media to connect with others. The growth of social media has been near exponential. While there were many hurdles in the earlier days of social media’s development, businesses and marketers now see social media’s true advantages and thus love to use it.

Social media has grown so quickly because of the rapid expansion of online and mobile users. As the technology is continuously advancing, more and more individuals want nothing but easy and quick connectivity through these media. Social media now plays a great role in consumer’s decision making. However social media is not just easily accessible to the customers but also to the investors and competitors. It is mandatory for Corporations to act because of social responsibility because of the increased cultural intelligence and a deeper appreciation of the relationship between society and business.

According to (WHITE paper | Business Development, 2013) a study revealed that 42 percent of people’s sentiment about a company is based on their understanding of the firm’s corporate social responsibility practices. Additionally, consumers place more value on a company’s reputation than on the perception of the company’s

Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”.

It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors. It is advantageous for a company to advertise its CSR practices online to strengthen trust, loyalty and encourage followers to participate with