Coca Cola Environmental Analysis

Environmental protection is an action of protecting the natural environment on individual, organizational or governmental for the advantages of both the natural environment and humans (Andrew Farmer, 2007). Energy companies and governments work to protect the environment as energy producing has caused a lot of impacts on the environment from days by days. Industry practices of safe operations and environmental protection have also improved and more aggressive in the past few decades. Although environmental issues are getting more and more important nowadays, not all business organizations are eco-friendly. However, Coca-Cola Company has been studied about its approach to environmental responsibility for past few decades. The company measures

Coca-Cola will minimize the carbon inside its drinks at about 25 percent. The manufacturing processes, delivery fleet, refrigeration equipment, packaging formats and ingredient of the drinks will be included in making comprehensive carbon footprint refrigeration tools across it. Next environmental protection practices are renewable packaging. Coca-Cola will corporate with WWF to assess the environmental and social performance with the use of plant-based materials for potential use in renewable packaging. By using Plant Bottle™ packaging in all of PET plastic bottles, the company enables to meet its goal. For sustainable sourcing areas, Coca-cola has established Sustainable Agriculture Guiding Principles and worked with WWF to execute the rules throughout the Coca-Cola system. Hence, the company will work to sustain these agricultural ingredients which including sugarcane, sugar beets, corn, tea, palm oil, soy, pulp, and paper fiber, and oranges. In addition, water efficiency. By adding 25% across the Coca-Cola system through operational improvements, water efficiency can be enhanced. This target improves the 21.4% of water efficiency that it achieved from the year 2004 to 2012 based on 2010 water efficiency levels (Michel Gunther,

The new Coca‑Cola bottle was distinctive because it could be recognized in the dark and it effectively set the brand apart from the competition. The contoured Coca‑Cola bottle was trademarked in 1977. Later in the 1980s, the company came out with memorable slogans such as “Coke is It!”, “Can’t Beat the Feeling” and etc. After that, Coca‑Cola experimented with computer animation, and the “Always Coca‑Cola” campaign was launched in a series of ads featuring animated polar bears. The majority of the hourly workers at Coca-Cola’s U.S. bottlers are unionized. In the 1990s its largest bottler, 35% owned Coca-Cola Enterprises (CCE), was embroiled in a controversy over allegations that two of its managers bribed a worker to spy on colleagues to help kill a union organizing among CCE drivers and plant workers in Atlanta (Wall Street Journal, 1995).

In 2009, the “Open Happiness” campaign was globally revealed. The central message of “Open Happiness” is an invitation to billions around the world to pause, refresh with a Coca‑Cola, and continue to enjoy one of the life’s simple pleasures. The message was seen on billboards, in TV spots and printed advertising along with digital and music components. The happiness theme continued with “Open the Games. Open Happiness” featured during the 2010 Winter Olympic Games in Vancouver (social media extension,