While on the other hand, Bray et al (2011) defined ethical consumerism as the type of consumer activism or the responsibility of the consumer to take decision at the time of purchasing goods and services. It is noticed that ethical consumerism has evolved from previous movements of consumerism. This depicts the fact that in the recent era the concept of ethical consumption is increasing immensely as people are considering their duty towards society. Carrington et al (2014) argued that the main essence of ethical consumption is the deliberate and conscious decision of the buyer to purchase particular products the decision of which is based on the personal values and beliefs of consumers. The concept of ethical consumerism is focused around the fact that harm is not provided to the environment due to the product of the brand (Hall, 2013; Eckhardt, et al.,
Accurate, easy-to read and scientifically valid nutrition and health information on food labels is an essential component of a comprehensive public health strategy to help consumers improve their diets and reduce the risk of diet-related diseases. Consumers often compare prices of food items in the grocery store to choose the best value for their money but comparing their purchases using a comprehensive food label can help make the best choices for their health. That is what makes food labeling a public health issue – inadequate food labels may lead to poor quality food choices. Indeed today food labels could not confidently be referred to as accurate, easy-to read and containing scientifically valid nutrition and all necessary health information. They are often referred to as misleading, containing flawed or inaccurate information and sometimes very difficult to understand by various health specialists.
Instead, they are considered as intelligent and thoughtful partners who have emotions, spiritual values and feelings. This is to insinuate that the individuals together with the consumers have to work hand in hand in order the current socio-economic landscaped is shaped primarily by two great forces, that of globalization and technology. Consumers expect their organizations realize that indeed they operate within a society and therefore they should make these societies a better place to live in through coming up with better solutions for their lives. However, some authors are of the opinion that marketers are some sort of psychopaths of market forces and they are just grappled with the thrill of market capitalism and that they have zero vision of what they would like to achieve. It is therefore, evident that the marketers
The two emerging trends in this area include environmentally friendly products and business sustainability. These trends present an opportunity to Trader Joe’s whereby the company should address the ecological factors by improving its operational efficiency using technological innovations. It can also adopt better policies and standards on the products sold in their stores (Yüksel, 2012). Legal Factors Legal factors are the various law requirements and regulations that need to be followed in the retail industry. There are the food safety regulations, employment regulation that provides an opportunity.
(Fairtrade.net) Producers must work out and monitor what affect their activities are having on the environment. (Fairtrade.net) Then they must make a plan of how they can lessen the impacts and keep checking that this plan is carried out. (Fairtrade.net) Jacqueline Decarlo’s book titled Fairtrade: A Beginners guide” also outlines merits within the Fairtrade system, such as safe working conditions which are standards which must be met by Fairtrade producers such as all machines and equipment they
The first concerns is about the personal integrity of leader, which also termed as moral person. Ethical leadership mostly grounded on leaders’ moral values (Kaptein 2003) and moral courage to uphold values and principles in the face of external risks or pressures (Van Wart 2005). Ethical leaders have special interest in others’ well-being, enduring the needs of followers and broader common good (Van Wart 2005). Besides, ethical leaders committed higher purpose (Khuntiar and Ssuar 2004) embrace altruistic values (Brown,Treviño, and Harrison 2005). Ethical leaders are able to recognize the moral elements of the decision and able to predict the moral impacts of their decisions, the goals they set and the methods used to achieve them (Treviño, Brown, and Hartman
There are many perspectives in defining ethics, morals and values. Ethics are viewed as a theoretic and moral consideration of what are “good”, “right” or “worthy” actions (Pack-Brown, Thomas, & Seymour, 2008). In the individual sense, ethics are seen as behaviours associated with the principles and values that are acceptable to the society (Taft & White, 2007). Morality, on the other hand, refers to “judgements of justice, rights, and welfare pertaining to how people ought to treat each other” and it helps to keep the harmony between people (Bartels, Bauman, Cushman, Pizarro, & Macgraw, 2015). Values are general principles used to guide actions and people use it to rationalise their behaviours.
The way in which Chipotle has become more responsible is by incorporating foods into the menu that are free of additives and preservatives. This might have been the result of consumers urging the company to do so since “people care what companies do, and they care a lot. Individuals far removed from businesses can and do weigh in with opinions and demands” (McKee, 552). There are three pillars of sustainability as pointed out by the United Nations, environmental, social, and economic sustainability (McKee, 553). Chipotle is an example of social responsibility as is Dove.
In this way, the farmer can plan his future cropping and has not to worry about his next harvest as he would have to if he had not a secured minimum price. Through the guaranteed price set by the fair trade Foundation there are fair pay and working conditions on the farms what leads to a better work environment and less exploitation [Fairtrade Resource Network, 2008]. Eileen Maybin, member of The Fairtrade Foundation, says that “fair trade focuses on ensuring that farmers in developing countries receive an agreed and stable price for the crops they grow.” [O'Neill,
It will help them to understand the Pros and Cons of GMO products. Mostly it will tell them what they are eating and where it is from in detail. It will also help to clearify of how harmfull some things can be for the body without even knowing about it. It will not just help the people but the government as well, to start labelling Food products properly and start promoting Organic growth at a larger scale. (K. Ismail, 2012) This research will become an understanding tool for the genenral public on the long term effects of GMO products.
We were asked to read two articles one was “On Buying Local” by Katherine Spriggs and the other was “What’s Eating America” by Michael Pollan. In the article “On Buying Local,” Spriggs showed a great use of logos when she stated that it was better for us to buy locally because it was better for the environment. Spriggs gives us several reasons why we should give up “a little bit of convenience” in favor of helping the environment. Farmers wouldn’t have to lose their farms to larger farms, smaller farms could be more sustainable by using natural and local resources, and there would be fewer emissions. This idea has been meeting with some opposition people worry of economic damage, but Spriggs has shown the argument and counterarguments with the proof of how the argument is flawed.
Thus the greater expense of natural foods. To regular consumers, this may seem as added precautions to make sure the food is natural; however, by reading these guidelines, it is obvious that Codex is trying to trivialize organic standards so the organization can extract profits instead of protecting the health of consumers. There are some who believe that Codex regulations are justified because they really are trying to protect consumer health by thoroughly checking to make sure the food is organic. Yet there are still others who think that Codex is merely part of a larger issue, and that it’s really the multinational corporations like Big Pharma that are taking over the food industry. Throughout her blog, Luther does use a lot reasoning in her article to prove her point.