Feeling jealous is a very natural emotion and can actually be helpful at times, by promoting healthy competition and boosting productivity. But when it exceeds its permissible limits, it has the potential to play havoc in our lives. Jealousy is a very complex emotion and may not always be triggered for obvious reasons. Its causes are more closely related to the way we are brought up and how successful we are in life than anything else. A person who has complete faith in his/her abilities and strengths is less likely to experience this emotion as is the one who has been raised believing that he/she is very special and gifted.
“Envy is pain at the good fortune of others.”(Aristotle, Rhetoric, Bk II, Chapter 10) Envy is "a painful or resentful awareness of an advantage of another, and wanting to have that advantage. "(-Webster’s) Many individuals hold a variety of different views on envy for many reasons; it can be very beneficial in some ways but harmful or disastrous in others. Despite general opinions, envy cannot just simply be deemed either good or bad because it entails elements from each of the two sides. It can be both beneficial and destructive at the same time.What many fail to see is that envy can in fact create many positive effects, including noticeable increases in motivation and action, higher personal standards and the heightening of one’s abilities and memory. In general, envy is frowned upon and is considered to be a negative emotion to experience because it is believed to control thoughts and cloud judgments.
If a relationship were to fail, then they would feel resentment and betrayal seeing as though their efforts were wasted. I am able to relate with these claims as well. I want my partner to be happy and if a relationship were to fail, I would feel as though all of my efforts were wasted. The traits a protagonist exhibit in a romantic relationship are not the only traits I am able to relate to, but those in different types of relationships as
Similarly, low self-esteem has negative impact that can affect the development of an individual such as hating oneself, being obsessed with perfection, being oversensitive, being fearful and anxious, and feeling angry most of the time (Michener, Delamater, & Myers, 2004). Continuous holding on a particular image of oneself can affect one's thoughts and behaviors in four ways. First, it can change the perception of a person and how they view the world is varied depending on how each views themselves. Secondly, there are beliefs and values that work within a person, and they have the ability to shape the way a person views the world. Thirdly, our thoughts and behavior are influenced by the choices and actions we take in life since thought process are very powerful in our development.
Mostly assessed comparisons are personality, success, appearances or attractiveness, quality and quantity of friends, skills, talents, and other personal competencies. Generally, upon falling into the trap, you end up creating insecurities and other negative feelings for yourself. The following are the twin mistakes we oftentimes commit, and thereby, ensnaring ourselves in comparison traps. Comparison Trap I: Our Weaknesses, Negatives, Faults and Failures versus Others’ Strengths, Positives, and Triumphs. Our comparisons are usually predetermined and slanted, and thus, unfair.
This theory focuses on the fact that consumption relies on income and that there is a tendency to spend less on goods than the increment in income. This theory is criticized on the grounds that there are many factors influencing consumer behaviour, that do not relate to income Psychological theories This believes that people learn from their experience and this will determine how they act in future. This makes sense when seen in conjunction with brand loyalty and repetitive buying. Psychological theories consist of stimulus response theories and cognitive theories. Stimulus response theory assumes that learning is a result of a person’s response to a stimulus, which is then rewarded with satisfaction for the right response.
The intrinsic determinants include consumer demographics, their attitudes towards counterfeiting, cultural values as well as their ethical perspective. The extrinsic determinants of consumer complicity include the product attributes, the shopping experience as well as social marketing communications. This model of consumer complicity was first developed by Chaudhury and Stumpf in 2008. The consumer demographics like their age, income, education, level of disposable income etc are important determinants of their willingness to buy counterfeits. It is generally found that young consumers with relatively low levels of income are most willing to buy counterfeits that are available at cheaper prices.
The types of questions included in the questionnaire were dichotomous questions, ratings and ranking questions, multiple choice and open-ended questions. The questionnaire asked the consumers about the digital advertising, the usage of social media apps, their preferences and the customer engagement. 3.5.4 RO4: To study and find out the success factors for customer engagement. Research Design: The exploratory research was applied to get the information regarding this research objective about customer engagement. The reason to choose this type of research was that it provided the knowledge and opinions about the topic beforehand.
The first article is about Effect of Word of Mouth on Consumer Behaviour this shows the effect of word of mouth marketing on the buying behaviour of the consumers. The closed members of the family are the decision influencer. The negative word of mouth has more impact than the positive. The word of mouth is exposed to the frequency and types of consumer behaviour, its impact on the social relationships and effect on the product evaluation. The negative word of mouth can have undesirable effects but the positive word of mouth can have magical effect on the sales of products and services.
That is, consumers with an athlete identity will be as dissatisfied as non-athlete consumers following a negative experience. Research suggests that identity marketing can enhance service failure recovery efforts by firms. Not only does this finding represent another advantage