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Essay About Korean Drama

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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction Innovations on technology of business and professional communication had changed for the various years. But for some inexplicable reason, Television (TV) remains to be the main attraction in each unit of the society. Despite the lack of research and dispersion of ideas with regards to concepts, viewing rate remains increasing over the past decades (Gerbner, Gross, Morgan & Signorielli, 1986). Relevantly, based on the study of Chang, Khang, Jeong, Chung & Nam (2013), TV is every household’s medium of storytelling and communications. Particularly, TV drama industry primarily competes with the TV news, but dramas had been deserted of scholastic studies. Because majority of researchers focuses …show more content…

Moreover, Hanguk (Korean) Drama had swept of global market following the worldwide trend of Hallyu (Korean Wave) in early 2000’s which refers to the increasing popularity of South Korean entertainment and culture in the country. The wave paved way for Korean Drama to have broader viewers on different continents including Asia, North & South America and some parts of Europe which made them compete to the leading audiovisual sector of America (Oh, 2013). What makes Korean dramas stand out is because of their continuous goal of development. This is reflected on the Organisation for Economic Co-operation and Development (OECD) (2013) stating that one of the main factors for the innovations and investment of the audio-visual sector of Korea is the higher competitions which increase the quality of produced drams in the country. With this, Filipinos are one of the nationalities known for its solid support to the Hallyu wave. In fact, according to PHILNEWSPH (2017), ABS-CBN which is dubbed as the “Home Of Asianovelas” in the country acquired rights of seven K-drama in the present year, enabling them to dub it in Filipino version and airs it on their network. This decreases the opportunities for local dramas to be produced and to be shown in the national

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