One of the biggest is that both companies focus in marketing through athletes. Nike try to have the best players in each sport, whereas Adidas look for team sports or events but also has dominance in soccer, the most famous sport in the world. They also are always trying to inspire athletes in their advertisement. Nike slogan is “Just Do It” which means that anyone can realize his or her dreams by just doing what has to be done. Adidas slogan inspire saying “Impossible is nothing”, anything can happen by working the hardest.
While the vision of the Adidas Group is “to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology”. The core values that the Adidas group holds are performance, passion, integrity and diversity. (Adidas-group.com,
Opportunity /Problems? The opportunity for Adidas will be: -Growth of differing technologies gives the brand more platforms and mediums on which to expand their advertising. -Opportunity to always stay at the forefront of sports technology. -Expand fashion marketing through more fashion based endorsements rather than sports. The Problems for Adidas will be: A big company like Adidas definitely face problems each day.
Adidas vision statement endeavors to be a global leader in sporting goods industry and improves the standard of living and make their brand to increase and make better position of the company in the market. Adidas is consumer oriented brand. They are consecutively improving quality, items, look and features to feel their consumer to look confident. To boost the consumer satisfaction and to provide the best quality. Adidas being global organization is responsible for financially reward for their employees.
This ad, in a way, tells people that their product can help them improve performance in any sport they may participate in. It also encourages their customers to continue to stay active and to keep buying their product. Adidas is showing that they can support people through an injury and help them with a product. In doing so, they hope reduce the chances of a series injury occurring. The ad uses an injury that is implied to allow the viewer to project their own understanding or experience onto it.
(PEST Analysis n.d.) All the companies have to follow these rules. Some examples include: tax policy, employment laws, environmental regulations, trade restrictions and tariffs political stability. ( PEST Analysis n.d.) Changes in tax policy can easily affect Adidas because the government can take action and change the policies at any time, such as taxes, quotas, etc. These will affect the imports and exports of Adidas. For example, if the government limits the number of products allowed to import, the sales of Adidas products will be directly influenced.
COMPARISON BETWEEN ADIDAS AND NIKE After studying in between the two companies, Adidas and Nike.inc we find there are a lot of differences on various issues. Among the aspects we can identify aspects organization. Adidas Group is using the symbol represented by three lines as the ultimate symbol of their company. The use of this sign have a few designs that explain the meaning of its own. For example, at the beginning of 1997, the Company used the symbol of Adidas 3 leaves that are now used to Adidas Original.
The fact that they are fitted with water grip outsole, provide the maximum traction that is needed for an outdoor setting. These shoes are made of 90% fabric and rubber sole for excellent bounce-back. Likewise, the sock liners provide cushioning while the open mesh enhances breathability. These are necessary for maintaining a healthier shoe environment. 11.
Today Adidas is one of the most diverse clothinging brands specializing just not clothing for athletes and casual wear, but with their iconic sneakers that have widened the market . For example, right now, Adidas has a contract with Kanye West, the iconic artist whose overpriced Yeezy adidas are nothing but amazing and an Adidas signature shoe. Although Adidas goes deeper than just working with professional athletes and superstars , the history of the brand goes deeper and has connections and competition. Before Adidas was named Adidas it started off as Dassler Schuhfabrik( Dassler Brothers Shoe Company) named after its founder 's Adolf and Rudolf Dassler, who were competitors who started off working with one another, then separating and becoming the companies Puma and Adidas ; both companies are based in the same town Herzogenaurach,Germany, although adidas is based in Herzogenaurach you could easily find large
Managers can manipulate the DSS to show them the projected results of various options the management may take going forward. DSS use information from TPS and MIS within the company as well as external knowledge bases e.g current stock exchange prices or prices of competing products when coming to their decisions. They are extremely useful as they give an unbiased view of how a company can hope to progress given alternative courses of action taken by the managers, e. g cash flow projections, budgeting Executive Information Systems (EIS) go beyond the capabilities of conventional DSS. They provide information and support for strategic long term planning in a company using the most advanced and sophisticated IT. EIS are used to help solve novel problems within a company or help decide if a novel opportunity for growth or change in the company should be grasped or not.