Social Media bringing people together! The entire world has become like a big town with the help of social media. There are many different means of social media. Some basic means of social media include, radio, newspapers, and television, but an essential mean of social media is internet. Social media has become a key element in our lives.
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Also, the technology not only makes people’s life easier, but also acts as a third-party to connect people. These days, the technology tends to develop rapidly. Due to the advanced technology, media have been also developed rapidly. Also, we became to watch and use different kinds of media or media platforms such as social media or social networking sites and individual media. According to the article, Social Network Sites: Public, Private, or What?, “Social network sites (SNSes) like MySpace, Facebook, and Bebo are ubiquitous and today’s youth are spending a great deal of time using these sites to access public life” (Boyd, 2007).
According to Mittal and Mittal (2013), traditional media is categories into Folk, TV, Radio and Newspaper while new media mainly consist of the Internet itself. As the globalization of mass media evolves, social media has changed the journalism landscape in a great way. According to Alejandro (2012), she said social media such as Twitter has become an influential communication and a tool to sent breaking news to the masses. Search engine giants such as Google and Microsoft are also incorporating Twitter messages into their real time search. As the amount of information flows reach a grand scale, the masses wants more news and more importantly delivered faster than ever.
One of the revolutionary invention is the internet. It changed the ways and speed of connecting people all over the world.Our social connections are seemingly endless for any two individuals to interact through the internet due to modern needs. Popular social networking sites (SNS) have developed to facilitate these connections. Among these sites are: Myspace,Twitter, LinkedIn, and the very famous Facebook. These SNS allow individuals to create their own “profile” for other members to view.
The Internet has become a revolution in the information society, Internet applications are increasingly explored in activities catering to the needs of people, from the study, leisure to shopping, management activities, promotion, product launch and brand awareness maintenance. Trung Nguyên could take advantages of the internet to advertise, update information as well as promote brand
With the Dotcom gold rush and the and the internet’s popularity increasing at an exponential rate, it has become an integral part of many teenagers’ lives across the globe, some even view internet access as a human right.This cyberspace fever is still spreading like wildfire to this day. So what exactly is the Internet? It is a huge number of connected computers from all around the world like a web. Unsurprisingly, teenagers make use of the Internet a lot in their daily lives. However, the question remains, is the Internet is the greatest boon to today’s teens ?
Advertising There are numerous channels and media that offer you the opportunity to get the best in Internet advertising strategy. To understand how it works, how it develops and grows Web advertising is vital. Internet advertising - Terminology To clarify starting from the basics, the Internet advertising also known as Digital Marketing, Internet Marketing, Web Marketing or Online Marketing. The term “Internet Advertising or Advertising Web” refers to a set of digital tools that can be used to submit a proposal to different groups of target persons (public or hearings). It allows us to introduce our brand, product or service and persuade your purchase, consumption or use, millions of people located around the world, 24 hours a day, 365 days a year.
Today the most significant change that the internet has brought about is in sharing of information and ideas with each other which are more available in the society, in the field of communication, socialize with existing and make new ones, banking system, and paying for things from our own home. So mainly, the internet is playing a great role in the ordinary people of our country. Even then it has