ipl-logo

Essay On Advantages And Disadvantages Of Print Advertising

1674 Words7 Pages

Introduction:

Advertising is important tool of marketing. Advertising is the paid form of communication that is used to persuade the receiver to take some action in the future. Many organizations spend lots of money every year to advertise their product via television, radio, internet, etc. According to (Small Business - Chron.com, 2014), company advertises their products for different reasons. These are some reasons that are mention.

The first reason is to increase sale and profits. Advertising allows company to create brand awareness of their products. When customers know it and satisfy their need and want, they will buy your product. In addition, some company advertises to make profits. For example, the TV commercial that shows that they are giving …show more content…

It is very important your graphic must be relevant to products or services that you are selling.

According to Lad (2014), these are some advantages and disadvantages of print ads.
Advantages of print ads are as follow:
- Loyal Readership: every newspaper and magazine have royal reader. So, it is easier for advertise through these newspapers and magazines.
- Targeting a specific geographical area: A print ad is best media to advertise if you are targeting a specific geographical area.
- Choosing the size of advertisement space: you can choose size of print ad and this will help to estimate cost of advertisement.

Disadvantages of print ads are as follow:
- Print ads can be expensive if you choose to advertise on very popular newspaper and magazines.
- The shelf life of print media is limited. Usually, people are interested in newspaper only for one day.
- Print ad is not accessible at all time. This means you target audience will miss your message. Unlike print ad, people can access online ad at anytime and

Show More
Related

  • Early American Ads From The Late 1600s To The 1600's

    349 Words  | 2 Pages

    Print advertising also has a history in a more political climate. Propaganda as we know it today first emerged during the First World War. Governments capitalized on the appeal of bold,

    Read More

  • Ethos Pathos Logos

    1750 Words  | 7 Pages

    Print advertisements are very important today because they show people the importance of a product, or even the knowledge of doing something right or wrong. A website called, Smallbusiness.chron.com states, “Small companies using print in advertising can expect their advertisements to last longer.” A long lasting message is what companies strive for since they want to get their point across and are typically very informative. Of course, getting the point across is the goal in all marketing company departments, but sometimes commercials on television are not enough. Print advertisements leave more of a lasting impression on someone’s mind which leads them to wonder.

    Read More

  • Nfl Super Bowl Ethos Pathos Logos

    782 Words  | 4 Pages

    The advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. The NFL Super Bowl used an ad for taking what is the Super Bowl. The ad is like a seller who want to sell his product, and the audience are people. There exist a different forms of ads for different categories of people.

    Read More

  • Ethos Pathos Logos

    1211 Words  | 5 Pages

    Advertising is a way people will get information on a new product

    Read More

  • Should Schools Use Artists Music In Advertising

    506 Words  | 3 Pages

    Another reason could be that it sells what they are advertising. It catches a viewers attention and draws them in. It creates a good vibe and good attention the the

    Read More

  • Coca Cola Rhetorical Analysis Essay

    1061 Words  | 5 Pages

    Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    First of all, to understand the point of use visual elements in advertising, it has to be defined. One of the most popular website www.study.com gives such definition: visual communication is the transmission of information and ideas using symbols and imagery. It is one of three main types of communication, along with verbal communication (speaking) and non-verbal communication (tone, body language etc.). Visual communication is believed to be the type that people rely on most, and it includes signs, graphic design, films, typography, and countless other examples

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

    Read More

  • Rei's # Optoutside Campaign Analysis

    1022 Words  | 5 Pages

    A week before Black Friday, REI posted a print advertisement on the New York Times (Coffee, 2018). The print advertisement over the Newspaper informed the public about the unconventional intentions of the company. The advertisement seemed unbelievable and aroused the interest in the program. Newspapers provided an effective communication medium for a company as newspapers are accessible to a significant number of people.

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Penny Press Impact

    490 Words  | 2 Pages

    Before the penny press, ads would take up most of the front page, and all of the back page. Ads were also only meant for businessmen. They were

    Read More

  • Reflection On Gibbs Reflective Cycle

    972 Words  | 4 Pages

    Introduction: Reflection is a part of daily process of learning and thinking. As stated by Jasper, (2003), the reflection is “…the way that we learn from an experience in order to understand and develop practice”. It is useful in dealing with challenges and can be used as a tool for personal and professional development. Moreover, a convoluted process of writing experiences and learning from any event and understanding of its usefulness in future is, defined as Reflective writing. The theoretical model which is often used as a framework for reflective writing was created by Professor Graham Gibbs (1988) and is known as Gibb’s reflective cycle.

    Read More

  • The Man Your Man Could Smell Like Analysis

    967 Words  | 4 Pages

    Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

    Read More

  • Impact Of Technology On Graphic Design

    1274 Words  | 6 Pages

    Design Technology’s Impact on the Graphic Design Industry Graphic design is a visual communication methodology and problem solving using type, space and image. It is a subset of communication design and visual communication. Graphic designers use typography, page layout and visual art techniques to produce their final results. Technological innovation has affected the graphic design industry in America among other countries. In today’s world, technology has been applied in people’s lives either as socialization or as a working tool.

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

More about Essay On Advantages And Disadvantages Of Print Advertising

Open Document