Today there are a vast variety of fast food chains that are inexpensive and convenient to many. For most, it is the perfect opportunity to relieve some stress from a long day at work, school, or at home with the children. Fast food can taste so good and almost seem necessary when the cravings are kicking in, a fact for most of the people surrounding me. I have personally tested this theory many times in different situations, and the results are always the same. Fast food has become a significant problem with my health, which caused unnecessary weight gain, the lack of energy, stress and an overall unhealthy lifestyle.
Fast food industry competition According to the article in The Express Tribune written by Shahram Haq, competition in fast food industry helps middle class contribute to growth. In the beginning, the concept was only welcomed by the higher-income segments as prices made the food unaffordable for middle or lower income classes. Introduction of multinational food franchises, initiated in the 1990s, was in the midst of non-existent local fast food restaurants. Today, the trend is spreading fast and the industry experts believe this to be just the beginning for the flourishing industry. However, the industry has evolved since then as the restaurants now offer promotions at various hours of the day and on different products to open doors for the middle-class and low-income class.
Fast food is the processed food that can easily prepare and it is served quickly in restaurant or to be taken away. Nowadays, fast food has been favored by many people as it is very convenient to buy if you are busy and do not have time to cook. Of course, this food has its advantages including good food, easy to prepare where we no need to wait for hours and so on. For example, burger, fries, pizzas and others. Everyone knows that excessive fast food intake can harm to your health and it is also not recommend to all of us.
There is no doubt that fast food is quick, ready to eat and cheap. But on the other hand it contains low nutritional value and one fast food meal may provide us with more calories than those needed for the entire day. Although some people believe that fast food has made their life easier, the writer strongly believes that fast food is slowly damaging our body. Unfortunately nowadays many people are attracted to fast food. According to Sarah Rydell, the demand of fast food has increased because it’s cheap, you can get it easily from a lot of places at any time, it’s a way to get socialize and meet friends and family and also some people say that they don’t have time to cook traditional food (Rydell, 2008) .This is true fast food is delicious.
fast food Background Modern commodity society, modern high-tech in the change of the traditional culture, but also to get fast food culture, fast food, fast food can not only improve people's life, but also can make people's work more quickly Cultural nature of fast food
This clearly shows that the trend of people eating fast food in increasing over time. The cause behind the popularity of fast food is its convenience, which this increasing trend can directly impact people’s health. The cause of the popularity of fast food is its convenience. There are two factors of its convenience which are its speed of serving food and accessibility. The goal of fast food is the serve the meal as fast as possible, which will give the customer a more convenience especially those who do not have much time for the meal.
Therefore, fast food is very popular and successful in changing tastes of our society. It is also linked with modernization and encompasses the whole way of life including nutrition and taste, and is said to conform to the modern era that emphasizes time. However, in terms of health, fast foods actually give many negative effects that should be give attention by the society. Nowadays, in many countries, obesity becomes a serious problem need to face by the government. So, to prevent the negative effect of spreading fast food culture, the government must higher the taxes on junk food and soft drinks.
Furthermore, by penetrating the market by saturating the fast food restaurant aids in having more branches in different location. Market penetration is among the least risky of the four growth strategies, according to the Quick MBA website. Market share tend to increase as it is a common marketing objective that many company have been using this strategy. By having extra convenient business landmarks or major highways can aid in receiving more consumer in the existing market. This involves aggressive sales efforts or additional marketing to penetrate into an existing consumers base.
Eating fast food become a common problem nowadays, it caused by its delicious taste & changing in life style, lead to being overweight & poor concentration, and the solutions of this problem are doing more exercises & eat vegetables and fruits. First cause of fast food is a delicious taste of it. Nowadays people prefer the taste of the food more than anything health else. Because of the good taste of fast food it make people eat from it more and more without any planning (Ashakiran & Deepthi, 2012, p. 9). Accordig to Ashtakiran and Deepthi (2012), A plenty usage of sugar salts & oils make food has a great tasty which attract people to eat too much from it.
Emergence of the Fast Food Industry: Its Toll on Unhealthy Lifestyle Leading to Obesity Among The Selected BC-25 Students of Silliman University The fast food industry is continuously expanding and progressing in urban and rural areas. People nowadays prefer fast food over home-cooked meals for reasons such as convenience and affordability. With the continuous rise of the fast food industry, significant change can be seen in the eating habits of both children and adults. It has brought about serious health dilemmas to its patronizers. Obesity, being the most prominent, is the most alarming of all.