Advertising In Nigeria Essay
Advertising can be generally explained as a group of activities aimed at selling an idea, product or service that emanates from individuals, corporate bodies, government establishments and institutions.
Really and truly, advertising is part of human activities which has been around from ancient times. Taking a critical look at advertising in Nigeria the story can be told from three eras namely- pre-colonial, colonial and post-colonial.
Pre-colonial era
This was the period before the formation of Nigeria as a nation. People then carried out advertising in forms of town crying; hawking and display. Olakitan (2012) asserts that the earliest form of advertising in Nigeria was town crying as well as other methods such as signs and drawings on caves and mountains.
Town crying is a method whereby the representative of the king or community head goes round town to announce or relay the message from the king or community head. This is an equivalent of the modern
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Colonial era
The coming of the colonial masters to Nigeria marked the beginning of modern day advertising in Nigeria. The entity known as Nigeria today came into existence in 1914 when the northern and southern protectorates were amalgamated by the colonial masters.
Extant literature agree that the first newspaper in Nigeria was called Iwe Irohin fun awon ara Egba ati Yoruba (Newspaper for the Egba and Yoruba Nationals) conventionally abbreviated as Iwe Irohin founded in 1859 by Anglican missionary, Reverend Henry Townsend (Coker, 1965; Duyile, 1987; Omu, 1978 as cited in Folarin and Mohammed 1996).
Although the newspaper was purely on ecclesiological matters, yet it carried advertisements on births, wedding, deaths church activities, vacancies for househelps, maids, ship schedule and other social events. Other newspapers that came after Iwe Irohin equally received
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