Essay On Airport Retailing

938 Words4 Pages

The retail industry is an important contributor to a country’s economic wealth with shopping and consumerism having developed into a central and important part of our modern way of life. As the global retail industry has developed, so too has the airport retail market, with airport retailing being identified as one of the fastest growing retail markets. This growth has seen the retail environment become an important area where passengers can spend their free airport time. However, there is a limited understanding of how passengers use these retail environments, as the current airport literature focuses on passenger purchasing and how this expenditure can be increased. This focus ignores passengers’ retail experiences. To address this gap, the main research question of …show more content…

Further significance is provided through a discussion of how all these outcomes and the new knowledge generated can be applied to airport planning and design. It is envisaged that the practical application of this new knowledge to the design of airport retail environments and the terminal areas they sit in will, in turn, improve passenger retail experiences, and lead to further growth of the airport retail market. Focus retail after the security check; convert the passenger to a customer  Customers do not buy when they feel stressed or under pressure • When they have other priorities • When it is difficult to shop as a result of other customers or crowded

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