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Alliteration: Onomatopoeia In Advertising

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Alliteration
Alliteration results from repeating sound, and is thus a form of repetition. This repetition of sound should be pleasing to the ear, not overdone and so obvious that is irritating (Frank. Jelkine. 2006). According to Wikipedia, alliteration is a literary technique, in which successive words (more strictly, stress syllable) begin with the same consonant sound or letters. There are some famous uses of alliteration and rhyme in advertisements. Players please Mars are marvelous Let the train take the strain Three nuns, none nicer Go well, go shell. You can found alliteration in different figures such as Repetition of both vowels and consonants C o f c o s o a p L I r I L Alliteration can be happened not only repetition …show more content…

Sometimes sound of onomatopoeia repeated many onomatopoeic words have developed meanings of their own. For example, whisper not only represents the sound of people talking slowly, but also describes the action of people talking slowly, another example of onomatopoeia in slogans. Consider Rice Kris pies cereal, pop. The use of onomatopoeia in Advertising is common with food and beverages. Montgomery (1982:64) must have had this in mind when he notes that: The sensitivity of language to any context is registered by more than the individual words themselves. What seems to be more crucial is the way in which particular vocabulary is articulated together into utterances and which type of utterances can then result.
3.8.6. Homophones In Yemeni print media, there are many words that sound the same but are spelled differently. Linguists call them homophones. Copywriters use homophony to create puns in language of advertising. This kind of play works best in print. As the fantastic example we show following example: “Sainsbury’s have discovered that the finest Pepsi is kept under loch and quay. …show more content…

(2000.P.95). It is used in advertisements is due to the fact it shakes up the reader or hearer, because it goes against what he expected and is liable to discard because he heard or saw it so many times. A paradox, on the other hand, attracts attention, because it creates a new idea in the mind of the customer, and this is initially what advertising about. For example, noun–adjective combination “the test of cola refreshments of RED Bell brand is fizzy” the advertisement is for a brand of Cola called Red Bell. The adjective fizzy in this advertisement to qualify the test. Usually taste as a noun is associated with adjective meaning good. Another example of verb–phrase and separate adjectives of parataxis, “Fresh, best,

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