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Essay On American Eagle Outfitters

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Consumer Megatrends Paper: American Eagle Outfitters
American Eagle Outfitters (AEO) is a retail company which was founded in 1977 by Jerry and Mark Silverman in Pittsburg, PA. The retail brand sells trendy casual wear, shoes, accessories, and loungewear for men and women. Their target market are customers between the ages of 15-25 men and women (American Eagle Outfitters Success Story, 2018). American Eagle Outfitters has over 1,200 store locations worldwide in locations such as Canada, Hong Kong, Mexico, China, United States, and the United Kingdom with over 30,000 employees (American Eagle Outfitters Success Story, 2018). A lot of the store locations are currently in North America. They also have an online store that generates profits as well. American Eagle Outfitters also owns and has created other brands over the years which are Aerie (intimates brand), Tailgate, and Todd Snyder New York (American Eagle Outfitters Inc (AEO) Company Profile, 2018). These brands have also been beneficial to the success that American Eagle Outfitters has had. As of 2017, the revenue was $3.61 billion, gross profit was $1.37 billion, and …show more content…

American Eagle Outfitters has kept up with the new consumer technologies and it shows through what they do. For Example, from the American Eagle Outfitters app you can purchase products, provide feedback on products, and write reviews. Another way that the brand is appealing to the new consumer technologies is focusing on the online side of shopping. American Eagle Outfitters has managed to create an online website that is interactive, inviting, and easy to use and navigate. Furthermore, the brand has managed to use their online store in an innovative matter to attract customers and increase sales. The fifth megatrend that American Eagle Outfitters is appealing to is consumers and

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