This device could store over 1000 songs on a computer that could fit in someone’s pocket. The iPod was a huge success for Apple that brought them more wealth and more recognition. “The success of the line led the Apple created the iTunes store. The store worked with the iPod and allowed users to company to change its name in 2007, from Apple Computer, Inc., to Apple Inc” (Alba). This innovative product was a major success for Apple that convinced them to create more small, hand-held devices.
The company has also designed many products which suits the demands of its consumers on daily basis. For example, the iPhone enables the company consumers to enjoy music, surf the web, make phone calls, watch videos and many applications that available. All this is done using one device. This has created a strong brand name and brand loyalty making Apple Inc. to obtain a competitive advantage over its competitors. In the other hand, Apple has been developing its products into new and easy to use products.
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
The current mission statement of Apple Inc; “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” The mission of the company is indicated very clearly. Thus the mission statement shows current and future plans of the company. Product range Apple has changed the world of computing and entertainment company.
Social Performance of Organizations Introduction Apple is one of the leading international corporations that deal in the design, development and sale of computer hardware and software, in addition to providing online services. The company is best known for its series of consumer electronic products, which are inclusive of the iPad, iPod, and Mac personal computer. Founded in 1976, the company has over the years grown to be the largest in revenue and total assets in regard to the IT industry globally (Hasan, 2013, p. 1). Given the global recognition that the company has attracted in the recent years, the aim of this paper is to specify the type, organization and categories of products or services of Apple, and identify key factors in the company’s
The company is known for its personal computers, laptops, iPads, iPods, iPhones, iTunes, and Apple TV devices. The popularity of the Apple technology has enhanced the brand name to build a larger user base for social factors as well as a more diverse product line. The customer loyalty of Apple technology will most likely keeps it customer base as long as the company can keep up with fresh ideas and new lines of technology that other brand rivalries have not thought of (Bethel, University, 2011). Nevertheless, one can convey as an Apple customer for more or less of its products the experience of customer service level is impeccable. Unlike most technology based carriers, instead of waiting in line to be assisted in an Apple store; a customer has to complete a form online to inform the Apple representative(s) what type of issue(s) a particular device may have.
Strengths in SWOT analysis of Apple Iphone #Brand equity – Apple is one of the top most companies of the world for its brand equity. From the days of Macintosh computers, Apple is known to be a brand with promise. #Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. From Ipod to Iphone and Ipad, Apple has been responsible for many tech revolutions. #Consumer loyalty – An Apple loyal customer will proudly proclaim in front of the whole world that he is a APPLE guy.
1. Description of Apple Inc. Apple Inc. is actually four diverse and thriving companies all wrapped up into one. It is a hardware company, a software company, a service company, and a retail company. Most technology companies in the world can manage one or two of these disciplines, but only Apple has all four entities working in harmony. (Bajarin, 2011) Apple Inc., founded by Steve Jobs, Steve Wozniak, ad Ronal Wayne in 1976, is now recognized as one of the most innovative companies in the world thanks to its ability to transcend the barriers in the computer industry to tap in other markets; namely the consumer electronics, telecommunication, and music industries.
Various companies are designing wearable technologies meant for what objective the consumer tend to use the Item for. These companies include, but are not restricted to, LG, Samsung, Apple company, Motorola, Microsoft company, and Sony. Opposite companies are contending for attention with virtually no forerunner displaying or, as of yet, to who will dominate the wearable Tech world. Wearable technology is a whole new brand of gadget that can be customized and purpose designed in accordance with what the company desires the gadget to accomplish. Quite a few companies want the watch to enable monitor health and fitness goals, while some want it to incorporate daily reminders and function as professional assistant.
3. No major improvement in latest product version – Previously Apple has considered one of the most innovative companies that introduce the new product with new technology. But now Apple’s R&D spending is only 3.4% of the company’s total revenue, one of the lowest rates among its competitor. 4. Higher Price than its competitor – Smart phone competitor like Samsung and Xiaomi are stealing the market share via the lower level price smartphone, however, Apple don’t have the lower price smartphone.