However, the condition of the local economies and the global economy as a whole, has a significant influence. In times of crisis, for example, budgetary constraints of economic agents have a negative impact on overall advertising spending, hence the demand for Internet advertising - the main source of revenue for the company. For the rest of the business decreased purchasing power influences positively. Other things being equal, increases demand for free products, such as those of Google, amid paid - for example, at Microsoft. Social Factors Social or sociocultural external factors affect the way customers respond to products of
encouragement factors. The emphasis of cloud business evidence from Gartner’s magic quadrant as a leader of business market. Somehow, technology is changing and developing very fast. The cost of differentiation might decline in term of pricing. And it insists with emerging market on Cloud business which spread and broad competitors in higher competition through internet payment service could have some restriction from host country that Amazon expenditure into country.
Just like all companies Google faces opportunities and threats of the external environment. The most important opportunity would be the rapid growth of developing countries, this expends Google’s market. A big threat is the growing social media, like Facebook, it is hard for Google to compete with them. Looking at segmentation variables, Google uses the geographical and behavioral factors the most. Most of the services Google provides, are free of charge, or have a trail period.
In addition to this they need to maintain their PayPal account holders, again it is crucial that they can keep the merchant services business, which generate a high revenue for eBay, active and might even increase their activity level. So their websites and mobile platforms can continue to grow. Besides that, there are also countries where the number of Internet users is growing, even with an accelerating pace. The problem is that eBay often does not have a significant presence in those regions for instance Brazil/Latin America, Russia and China. If the company is unable to establish their business in such developing markets, their future growth would be negatively influenced.
This means the most of province in Java are seen having good internet knowledge and access so enable citizens to participate to use the e-government application. Thus Central government need to develop ICT infrastructure in outside Java and go alongside to promote the internet knowledge. In other words, government should have political commitment to build and raise awareness to combat corruption by e-government literacy. The problem with the political commitment is still the unwilling to embed the system to regulations and institutions. So when planning and implementing e-government between departments and local governments, they are often mis coordination.
As cloud is a web based service, the threat of exposing data to others is always there. The unpredicted downtime in cloud has been another threat that our organization may face on cloud anytime and this has put on doubts on the credibility of cloud computing as the downtimes issues are still standing as a challenge for running continuous business on cloud. In case of private servers, the downtimes are mostly predicted and hence it is much easier to manage business in case of an anticipated downtime. Madhava Rao: The Cloud computing technology has potential to redefine the way businesses are run in the coming days and offers significant advantages in terms of Scalability, flexibility and cost efficiency. As a provider of Information system solutions, Cloud computing has the potential to open up new avenues for us, unthinkable hitherto, in the coming days.
There are also very few alternatives to the products provided by this industry resulting in ultimately higher switching costs. Differentiation within the industry has led to a wider variety of products while pulling in new customers. By providing high quality products to the public, the companies within the industry can control their own price. The customer has many options in this type of industry but little bargaining power due to the nature of the product. For consumers, there are not many substitutes to an addictive habit that will not be addictive themselves.
The Digital Divide has become something of a buzzword in policy circles, the popular press and academia. (Norris, 2001) categorizes this divide into its three constituent elements: the global divide between advanced industrialised countries and developing countries, the social divide between information rich and information poor within advanced industrialised countries, and the democratic divide between those within the online community who do and do not use digital resources to engage, mobilise and participate in public life. Within each category, Norris and other writers (Wresch, 1996) discuss the divide primarily in 5 terms of access to ICTs, rather than in terms of the information and knowledge which is of value in the context of the information
However, when both factors are not in tune with the character of two-way communication, evaluation and improvements should be made to support governance communication in both directions. Although many researches into organizational culture and leadership have been undertaken in many countries, only a few of them have focused on the influence of social media adoption in local government. Therefore, one main question is being raised here: Does the organizational culture and leadership style influence the potential adoption of social media? . This research is important because of several reasons.