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Essay On Bitter Gourd

3742 Words15 Pages

INTRODUCTION
Bitter gourd is a type of gourd vegetable and it belongs to the family cucurbitacea. It is grown for both commercial as well as economic purpose across the various state of the country.
It is produced mainly in tropical and sub-tropical regions of India i.e. Maharashtra, Kerala, Tamil Nadu and Karnataka.
Botanical name: Memordica charantia
Season: Jan – Mar & Sept – Dec are the ideal seasons. For rainy season crop, sowing can started after the receiving of first few showers during May-June.
The immature fruits of bitter gourd plants are used in a variety of cooking preparations. These fruits and shoots are then boiled, fried or pickled.
Total area of production in Kerala: 2366 ha.

SEASON
• January – March & September – December …show more content…

If a fruit remains too long on the vine, it will turn spongy, sour yellow or orange and split open.  Bitter gourd yield can vary depending on variety and crop management.
 Average marketable yields are 8-10 t/ha.
 Fruits of bitter gourd do not keep long and should be sold in the market immediate.
 Remove damaged and deformed fruits. Carefully arrange fruits in bamboo baskets or boxes and store in a cool place at 12-13°C with 85-90% relative humidity. Under this condition, fruit storage life can be extended 2-3 weeks.
 Bitter gourd is sensitive to chilling and damage may occur if kept below 10°C. Do not store fruits at temperatures above 13°C, as this will result in yellowing and splitting of fruits. Keep harvested fruits away from other fruits (such as banana, pineapple and apple) that release large amounts of ethylene, a ripening hormone.

MARKETING
Marketing Channel: It is a path through which a product from the producer reaches to the consumer passing through different intermediaries.
Terminology in marketing channels:
Price spread : length of channel depends on price spread. It is the difference of wholesale and retail

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