Essay On Celebrity Endorsements
Q1. What is the role of celebrities in promoting brands?
Advertising has become the most effective and efficient way for companies to convey product information to consumers. Words, videos and images are often used to display the product and thus grab the attention of consumers. Of all types of endorsement, celebrity endorsement is the marketing method most frequently used by different brands. Firms use celebrity endorsement to increase consumer purchasing motivation. Not only celebrity endorsements attract consumers to purchase products, but the appeal of statements by celebrities can also affect consumer product image. Different proposal methods result in different advertising effects.
Q2. Some successful examples where the celebrities has endorsed brands.
Examples of some successful celebrity
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There are many such celebrities who have helped different companies or brands to gain the attention of many customers and improve the shares in the market. Hence companies invest huge amounts to establish their brand image with the help of celebrity endorsements.
Q3. Do celebrity endorsements really work?
The positive acceptance of celebrity endorsements is quite noticeable and it’s not surprising that more than 50% of commercial ads are done them. When a brand or product is promoted by a well-known personality, it helps to increase the volume of sales, creating a mutual benefit to the company and the celebrity. These celebrity endorsements accelerate brand recall which influence customer behaviour and purchase.
Q4. Recent endorsement of Amitab Bachchan for cycle brand incense sticks. Explain.
Amitab Bachchan’s new endorsement for cycle brand incense sticks, aired on TVs from August 1 is Cycle Brand’s new strategy. They have chosen mega star Amitab Bachchan as brand ambassador as a part of its business expansion. They are targeting to double their market share in the next 3
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