Essay On Celebrity Gossip
Social Comparison: The Main Cause of People’s Obsession with Celebrity Negative Gossip Gossip is a rather universal yet generally despised human behavior. Foster (2014) defined gossip as a conversation about an absent third party involving a certain form of evaluation of that person. In today’s media industry, celebrity gossip has already become an integral component of news. Former psychologists had already conducted thorough researches on the several causes of gossip, which can be divided into two categories, society, and individual motives. In terms of society motives, controlling free-rider (Dunbar, 2004), status-enhancing (McAndrew, Bell, & Garcia, 2007), social bonding (Dunbar, 2004), simply providing amusement and enjoyment (Beersma …show more content…
Gossip, due to its foundation of evaluation, contains a certain type of social comparison. Festinger (1954) proposed the technical term ‘social comparison’, whose theory believed that people have a fundamental desire to evaluate themselves against objective information. Gossip has long served as an important tool for evaluating oneself against others, in other words, social comparison. Wheeler (1991) declared that downward social comparisons are a way to build oneself up. Similarly, Wert and Salovey (2004) proposed pride is one of emotion consequence of downward social comparison and the quest to experience this emotion repeatedly may tempt gossipers to acknowledge and tell negative gossip. Because of the impossible of direct communication with celebrities, gossip is probably the best way to obtain information about them. In consequence, gossipers form an abnormal obsession to negative celebrity comparison. By acknowledging descent of another individual’s social status, to some extent, people can confirm the rise of their own reputation, thus experience the feeling of happiness. Comparing to the misfortune of celebrities, people feel good about themselves and maintain self-esteem, leading to
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